Senior Content & Brand Writer

Are you a commercially minded writer who can uncover the real story behind complex, design-led projects?

We’re looking for a Senior Content & Brand Writer to shape how Expo Centric communicates its expertise, ideas and results. You’ll turn strategy, technical knowledge and completed projects into distinctive content that helps marketing decision-makers understand our value and take action.

This is not a general content-production role. You’ll interview clients, creatives, project teams and senior leaders to reveal why a project mattered, how we solved the challenge and what commercial value was created.

At Expo Centric, we don’t just fill roles. We build teams that create extraordinary experiences. You’ll join a collaborative, fast-paced company guided by Courage, Curiosity, Selflessness, Judgement and Communication.

Discover what we do at Expo Centric:

• https://www.youtube.com/watch?v=7yKFWj_8e3Q
• https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s

What You’ll Do

• Own and evolve Expo Centric’s written voice, editorial standards and messaging across marketing and sales channels.
• Interview clients, leaders, Account Managers, designers and delivery teams, turning complex source material into credible, commercially persuasive stories.
• Write and improve website pages, landing pages, campaigns, emails, social content and SEO-led copy that is clear, useful and conversion-focused.
• Lead the case-study process from research and interviews through drafting, fact-checking, approval and adaptation across multiple formats.
• Develop thought leadership, executive communications, PR materials, award entries, credentials, tenders and sales content supported by meaningful evidence.
• Manage content briefs, priorities, approvals and source libraries while challenging vague claims, jargon and material that is inaccurate or off-brand.

What You Bring

• At least seven years of professional writing, copywriting, journalism, content or editorial experience, including recent work at a senior level.
• Substantial writing experience in exhibitions, events, experiential marketing, creative or brand agencies, architecture, commercial design, fit-out, construction, production or another complex project-based B2B industry.
• A strong portfolio spanning websites or landing pages, campaigns, case studies, thought leadership and long-form B2B content.
• Excellent Australian English, editing and proofreading skills, with the ability to produce concise copy and detailed technical content to the same high standard.
• Strong interviewing, research and fact-checking skills, along with the confidence to challenge senior stakeholders constructively when a brief or claim needs work.
• Commercial and brand judgement, strong organisation and the ability to manage multiple stakeholders, approvals and deadlines in a fast-moving environment.

Experience in the exhibitions or trade-show sector is strongly preferred. Knowledge of PR, award writing, tender responses, executive ghostwriting, SEO, Webflow, HubSpot or content analytics will also be highly regarded.

Why Join Expo Centric?

• Work with a cross-border team and make a tangible contribution to high-value, design-led projects.
• Join a supportive, values-driven environment with established processes, tools and access to subject-matter experts.
• Receive ongoing mentoring from senior leaders and pursue performance-based growth opportunities.
• Help shape the written voice of a growing business and create content that supports real marketing and sales outcomes.

Ready to Apply?

Submit your CV and a short cover letter outlining how your experience aligns with this role.

Please also provide personally authored portfolio examples demonstrating:

• A complex B2B website or landing page
• A case study developed from interviews or technical source material
• A thought-leadership article, executive piece or industry feature
• Concise campaign, advertising or social copy
• Work from a relevant project-based industry, clearly identifying your contribution
• Shortlisted candidates may be invited to complete a short, paid writing exercise.

www.expocentric.com.au