Senior Crm Executive / Senior Crm Specialist

Who We Are

Ding is the global leader in cross-border value transfer – enabling people everywhere to stay connected and supported, in seconds.

Founded in 2006, we’ve powered over 500 million top-ups and now serve millions annually through partnerships with 750+ mobile operators across 160+ countries.

Headquartered in Dublin, with a team spanning global offices and 28 nationalities, Ding blends entrepreneurial spirit with a mission-driven culture. We’re building a workplace where smart, curious, and globally minded people thrive – and where impact and innovation go hand-in-hand.

We're always on the lookout for talented people who embody our core values:

• We are Here to Make a Difference
• We are Thinkers, Linkers & Doers
• We Imagine Boldly and Build Fast
We Win Together

What We Offer

This is unique opportunity to join a fast-growing, purpose-driven technology company with a global reach:

• Purpose Driven Company – At Ding, we make life simpler and more connected. Every top-up, message, and connection matters. Our technology is human-centred and designed to make a real difference in people’s lives.
• Culture & Belonging – We’re 200+ people from over 25 nationalities — based in Dublin, Dhaka, Bucharest, Dubai, and beyond. Different stories, one shared goal: helping people stay connected. Collaboration, curiosity, and care are part of who we are.
• Learning & Growth – Growth here is fast and real. From day one, you’ll take ownership, shape projects, and learn from talented mentors across teams. Many of our leaders started as interns and grew into heads of functions.
• Recognition & Celebration – We celebrate progress, not just outcomes. From Slack shoutouts to our Values in Action awards, appreciation and recognition are part of our everyday culture.
  

About this role:

Senior CRM Executive / Senior CRM Specialist

As a senior member of our CRM function, you will report to the Head of CRM and play a pivotal role in shaping how we engage, retain, and grow our global consumer base.

You will oversee the execution and continuous optimization of our CRM communications across email, push, and on-site channels — ensuring every interaction drives measurable business impact. Your work will directly influence our core growth metrics: database expansion, revenue uplift, cross-sell/upsell, retention, and Customer Lifetime Value.

This role is both strategic and hands-on: you’ll partner cross-functionally, influence decision-making with data, and raise the standard of CRM excellence across markets.

What we need you to do:

• Operationalize our Segmentation & CRM Strategy to unlock incremental transactions and deepen customer engagement.
• Drive retention, referral, and lifetime value , converting new users into active customers and loyal advocates.
• Lead continuous optimization , using A/B testing and performance tracking to elevate customer experience and maximize revenue contribution.
• Deliver compelling, data-driven messaging across channels — ensuring the right communication reaches the right customer at the right time.
• Execute and enhance lifecycle programs , including early engagement, loyalty, referral, and winback journeys.
• Champion CRM governance and best practices , ensuring consistency, learning adoption, and operational excellence across all markets.
  
  

What we are looking for:

• 3–5 years of CRM experience, with a strong command of CRM principles and lifecycle marketing.
• Hands-on expertise with enterprise-level ESP/CRM platforms (Emarsys preferred) and marketing automation.
• Strong analytical capability, with the ability to interpret complex data and turn insights into strategic actions.
• Proficiency with analytics tools such as Looker, Tableau, PowerBI, Appsflyer.
• Excellent communication skills, with the agility to perform in a fast-paced, scaling environment.
Fluent English; additional languages are an advantage.

• 
  

Ding is committed to creating equal employment opportunities in the workplace. We know that experience looks different for everyone – if you believe your proven experience would suit this role and is what we are looking for we encourage you to apply.

Life at Ding:

At Ding, we are striving to grow and nurture a culture that is inclusive, global, and equitable but most of all fun! In addition, to your basic salary and bonus there are many benefits also available across Ding. Some are recent additions, some have been enhanced, and others have been there all along!

• YOLO days & Dingiversary Leave: Additional holidays the year of your 4th/7th/10th/13th Anniversary
• Flexible & Hybrid Working: We recognize the need to use space and practice in ways that best support you
• Work Abroad Program: The opportunity to work for 30 days from another country each year
• Tax Free Remote Working Allowance: up to €70 per month
• Wellness Program: With monthly events, both virtual and in-person
• Ding Dollars: Flexible benefit allowance allowing you to tailor your benefit choice
• Referral Fees
• Enhanced Family Policies

Our aim is to build and run the safest, simplest, most effective and convenient top-up technology, in partnership with the best operators and platforms. Now more than ever we realize the importance of keeping in touch and here at Ding we believe a little goes a long way.

Ding’s recruitment privacy notice is available at https://www.ding.com/recruitment-privacy-notice