Senior Marketing Executive

Company Overview

Keary’s Motor Group is Ireland’s largest family-owned motor group, with 13 dealerships in Dublin, Cork and Limerick. Our people come first, as we strive to recruit and retain the best people to meet our customers’ high expectations when buying and servicing their car, bike or van from Kearys.

With award-winning sales staff, dedicated financial advisors, a superb aftersales department, and a first-class business development centre, we are passionate about providing exemplary customer care. Working as a team we strive to achieve exceptional standards in this area, placing a strong emphasis on staff training, together with considerable facility development, which remains on-going.

Kearys Motor Group’s dedication to excellence and its strong reputation as an outstanding employer are perfectly aligned with the company’s core values – The Keary Way. The Keary Way comprises of three core pillars: People First, Customer Driven, and Professional.

Role Overview

Kearys Motor Group is looking for top calibre candidates to join its winning team. We are currently seeking to recruit a Full-time Senior Marketing Executive to join our dynamic, growing team based in our Kearys Hyundai Dealership, Kinsale Road Roundabout, Cork

Looking to move your career into next gear? Apply today to be a part of our success story.

Role Responsibilities:

• Work with the Head of Marketing to plan, brief, execute, and report on fully integrated marketing campaigns across digital and traditional channels.
  
• Develop and manage digital campaigns including Google Ads, SEO-optimised landing pages, email/SMS marketing, and social lead generation. Drive continuous performance optimisation based on campaign data and analytics.
  
• Plan and execute a variety of marketing events including product launches, brand ambassador initiatives, promotions, and internal engagements—ensuring alignment with commercial objectives.
  
• Uphold and evolve the Kearys Motor Group brand through consistent messaging and innovative marketing approaches.
  
• Produce and curate high-quality content across platforms including video, ensuring on-brand storytelling. Comfortable appearing on camera is a must.
  
• Own the content calendar and execution across all social media channels, ensuring regular, engaging, and relevant communication to grow online presence and community interaction.
  
• Leverage CRM to deliver data-driven, personalised communications that strengthen customer engagement and retention.
  
• Identify and implement opportunities to improve customer journey touchpoints and conversion.
  
• Work closely with OEMs to coordinate campaigns, ensuring alignment with brand guidelines and mutually beneficial results.
  
• Maintain accurate marketing databases and draw actionable insights from both qualitative and quantitative data.
  
• Deliver weekly and monthly performance reports that inform strategic decisions and uncover opportunities.
• Support the marketing budget process, ensuring efficiency, ROI tracking, and alignment with forecasted resources.
• Monitor automotive and emerging technology and AI trends to inform marketing strategies.
• Support the sales, business development and retention teams with tailored marketing assets as required

Role Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 to 5 years of experience in a marketing role, preferably within the automotive industry.
• Strong project management and organisational skills with a high attention to detail
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms, including Google Ads, META Business Suite, CMS, CRM and email marketing software.
• Creative thinking and the ability to develop innovative marketing strategies.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Ability to work collaboratively with cross-functional teams and external partners.
• Passionate about marketing and staying updated on industry trends.
• Ability to work under pressure and meet tight deadlines.
• Strong interpersonal skills and the ability to build relationships with stakeholders at all levels.

How to Apply

Interested candidates should submit their CV and a cover letter outlining their relevant experience and why they are the ideal candidate for this role.

Benefits

• 31 Days Paid Leave (inclusive of public holidays)
• Company Pension
• Healthcare Scheme
• Employee Volunteer Day
• 2 Company Days
• Bike to Work Scheme
• Referral Bonus
• Milestone Programme
• Professional & Personal Development
• Rewards & Recognition
• Employee Wellbeing Programme
• 24/7 Employee Assistance Programme
• Death in Service Benefit
• Long Term Disability Scheme
• Tax Saver scheme
• Employee Recognition Programme
• Sports and Social Club

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