Senior Social Media Specialist

Job Description

• Fulltime, Permanent
• Location Auckland
• Work for a brand to help enrich Aotearoa and all who visit

Build pure connection with an international social media community through the creation of relevant, inspiring and engaging content.

About us | Mō tātou

Tourism New Zealand (TNZ) is a Crown Entity that promotes New Zealand as a year-round visitor destination to key markets around the world. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this by promoting New Zealand and the 100% Pure New Zealand brand to inspire and influence people to visit our country, in a way that benefits this beautiful place we call home.

What will you be doing | Ngā whainga

This is a unique opportunity to lean into your knowledge of digital cultural trends and your creativity to connect Aotearoa New Zealand with the world.

Reporting to the Social Media Manager, you will create, produce, and deliver content for global social media channels. The role supports the Social Media Manager in executing a well-rounded social media strategy to drive year-round appeal for New Zealand, with a focus on increasing off-peak arrivals. You will provide insights and recommendations, helping to make the 100% Pure New Zealand channels innovative, audience-focused, culturally relevant and engaging.

What you will need | Ngā pūkenga mō tēnei tūranga

This is an excellent opportunity for a highly motivated and enthusiastic marketer who specialises in social media and has:

• A strong understanding of social media, digital culture and a minimum 5 years' hands-on experience helping brands grow and convert on social.
• Demonstrable experience with delivering paid and organic content across multi-channel social marketing such as Meta (Facebook, Instagram), TikTok and YouTube.
• Advanced copywriting, creative production and video editing skills, including the ability to conceptualise and produce social-first content using 100% Pure New Zealand's visual assets and brand codes.
• Experience managing large social media communities and fostering brand advocacy.
• Background in media planning and buying (preferred).
• Proficiency with social media publishing and listening tools.
• Be able to hold your own as the social subject matter expert for our business.
• Good general knowledge of New Zealand and a passion for destination marketing is desired.
• Strong problem-solving skills, attention to detail, and adaptability to the evolving social landscape.
• Ability to track social media ad spend and assist with reporting on financial performance for social media initiatives.
• A full driver's licence is required as you'll be travelling to some of New Zealand's most unique and awe-inspiring places.

You will thrive in this position if you enjoy a high-energy, fast-paced environment and can collaborate and co-create as part of a global whānau with shared goals, to deliver great work.

Working as part of the Global Marketing team, you must also have a strong cultural awareness for other countries and their ways of working and be an effective communicator at all levels.

Sound like you | Māu rānei

If you have a passion for New Zealand and are at the top of your social game and can work across a variety of projects and teams, then we'd encourage you to consider applying for this Senior Social Media specialist role.

Become part of a fun, global team with shared goals of enriching Aotearoa New Zealand and all who visit - leading the way in destination marketing and taking 100% Pure New Zealand brand to the world!

How to Apply | Me pēhea te tuku tono

Please send us your resume and covering letter. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website.

For more role-specific information, please view the position description.

Applications close: Monday 2nd December

Join our global whānau | Hono mai ki te whānau o te ao whānui