Senior Specialist, Marketing & Communications

About Us:
HelloRide is one of Singapore’s fastest-growing shared mobility platforms, committed to making urban cycling simple, safe, and enjoyable. With a strong presence across Singapore and regional operations in Asia, we are building a mobility lifestyle brand that connects communities through movement.

Role Overview:
We are looking for a versatile and energetic Senior Specialist, Marketing & Communications to lead our local brand presence and engagement efforts. This role is ideal for someone who is equally comfortable crafting a content calendar as they are rolling up their sleeves at an on-ground event. You will manage social media and online campaigns, while also planning and executing offline partnerships and events to drive brand awareness and ridership.

Key Responsibilities:

Digital Marketing & Content:

• Own and manage HelloRide Singapore’s official social media accounts (IG, TikTok, Facebook, LinkedIn, etc.)
• Develop monthly content calendars, working with internal teams and creative vendors
• Create or adapt content in alignment with local campaigns, promotions, or community themes
• Track performance metrics (engagement, follower growth, CTR) and optimize accordingly
• Manage basic paid ad campaigns, or coordinate with performance marketing partners

Offline Marketing & Partnerships:

• Plan and execute local events such as lifestyle activations, community rides, or co-branded pop-ups
• Work with strategic partners (cafés, gyms, wellness brands, dating/lifestyle platforms) to run creative collaborations
• Liaise with government or grassroots organizations for visibility at public events or mobility campaigns
• Coordinate logistics, branding, and post-event reporting for all offline activities

General:

• Monitor market trends and competitor marketing activity
• Support communications for public relations and media when needed
• Work closely with regional HQ to ensure brand consistency while adapting for local relevance
• Maintain marketing assets and ensure accurate usage across all touchpoints

Requirements:

• 3+ years of experience in marketing, with a mix of digital and offline experience preferred
• Strong command of social media platforms and content best practices
• Excellent written and verbal communication skills
• Comfortable managing vendors, creative agencies, or freelancers
• Highly organized and hands-on — must be willing to attend or run events on weekends occasionally
• Passion for urban mobility, sustainability, or lifestyle brands a plus
• Bilingual in English and Chinese is mandatory

What We Offer:

• Ownership of marketing for a fast-growing, visible consumer brand
• A chance to shape a community-driven mobility lifestyle in Singapore
• Supportive team culture with autonomy and creative freedom
• Career growth opportunities across marketing, brand, and partnerships

Job Type: Full-time

Pay: $3,500.00 - $5,000.00 per month

Benefits:

• Dental insurance
• Health insurance
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• 13th month salary
• Performance bonus
• Yearly bonus

Work Location: In person