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Social & Creative Content Manager - Irish Brand Homes
Posted on Sept. 18, 2025
- Dublin, Ireland
- 0 - 0 USD (yearly)
- Full Time
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Job Description :
Social & Creative Content Manager- Irish Brand Homes
Location: Guinness Storehouse, Dublin, Ireland
Full Time, Permanent
Closing Date: September 28, 2025
About Us
Located in the heart of St. James's Gate Brewery, the Guinness Storehouse is recognised as the world’s leading tourist attraction welcoming millions of visitors every year.
Since our launch in 2000, we've been on an incredible journey of growth and innovation. From our 360-degree panoramic Gravity Bar to our award-winning flagship store and the fascinating Guinness Archive, every corner is filled with immersive, sensorial guest experiences that tell our rich story.
In our inclusive culture, where we value each other and celebrate different perspectives, you'll be supported to thrive and recognized for your unique contributions, as we unlock a brighter, more exciting future together.
If this resonates with you, come join us at the Home of Guinness.
About the Role
As Social & Creative Content Manager for Irish Brand Homes, you’ll define how our iconic destinations — the Guinness Storehouse, Open Gate Brewery, Roe & Co Distillery, and Smithwick’s Experience Kilkenny — show up digitally and creatively across social and content platforms. Acting as our social and content manager, you’ll bring platform-first, culturally relevant ideas to life, creating content that stops scrollers, builds talkability, and strengthens a global community of advocates.
This is a chance to blend cultural insight, creativity, and commercial focus — and to push some of the world’s most iconic locations in the heart of Dublin and Kilkenny across the globe. You’ll shape the full content journey for Irish Brand Homes — spanning community, visitor experience, retail, and archive — ensuring every story is distinct, connected, and commercially impactful. You’ll own our social-first strategy, and push boundaries for Irish Brand Homes.
You will be responsible for:
- Lead social-first creative strategy — Set the vision for how Guinness shows up across platforms, always distinct, always relevant.
- Capture Attention and get people talking — Oversee UGC-style content, video, photography, static posts and copy that audiences can’t scroll past. All with an entertainment and platform first approach.
- Build advocacy & community — Activate campaigns that spark conversation, grow shareability, and bring joy of our Irish Brand Homes and the events we deliver all year round to life.
- Measure, test & optimise — Use insights to raise the creative bar, experimenting with new formats, platforms, and storytelling techniques.
- Champion creativity — Be the voice of bold ideas, inspiring colleagues and agencies to go further.
- Partner with the Digital Performance Manager to ensure creativity fuels growth and reaches new audiences and creates engagement from existing ones.
- Collaborate with the Brand team, Digital Product Manager, Channel Lead, and agency partners to build a joined-up creative ecosystem.
- Work with Visitor Experience, Retail, Events, and Global Guinness Brand Teams to deliver integrated platform first storytelling.
- Inspire and upskill colleagues by embedding best-in-class social and creative practices across the organisation.
- Commercially minded, able to link creativity with growth.
To be successful in this role, you will need:
- 5+ years in social media strategy and creative leadership, ideally within hospitality, digital agency or similar industries
- Proven track record delivering high-impact campaigns across Meta, YouTube and emerging platforms.
- Hands-on content production experience and ability to brief and manage creative and digital agencies.
- Excellent storytelling, copywriting, and visual communication skills.
- Collaborative approach, able to influence stakeholders and inspire teams.
Working with Us
Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. We offer a highly competitive rewards and benefits package including contemporary work life balance policies and wellbeing activities
- Annual merit increases (performance based)
- Annual bonus (performance based)
- Contributary pension scheme
- Share options
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.
We believe the most diverse and inclusive culture makes for a better business and a better world.
We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.
Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.
Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need the world’s very best people. We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
Worker Type :
Regular
Primary Location:
Storehouse
Additional Locations :
Job Posting Start Date :
2025-09-18Apply to 500+ LinkedIn Jobs Automatically
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