Social & Digital Content Specialist

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About the Company

At Paperblanks, we are driven by a passion to create high-quality, visually stunning products that bridge art and everyday life. We are committed to crafting our products with integrity, using premium, sustainable materials. This dedication to quality ensures that our products not only look and feel exceptional but also stand the test of time.

Our values are rooted in empowering individuals to express themselves, celebrating diversity through the art we curate, and pushing the boundaries of quality and innovation. Choosing Paperblanks means discovering a world of possibilities. Here you can explore your creativity and self-expression – from cover to cover.

About the Role

· Location: Dublin, Ireland

· Working Model: Hybrid (3 days per week in office, 2 days remote)

· Reporting To: Marketing Manager

· Salary: €37,000 annually

Paperblanks is looking for a creative, self-motivated, and digitally savvy Social & Digital Content Specialist to help bring the Paperblanks brand to life across social media. You'll be joining a collaborative, quality-driven marketing team, bringing fresh ideas, creative energy, and a passion for storytelling to help us grow our digital presence and connect with audiences around the world.

This role is ideal for someone who lives and breathes social media, thinks like a content creator, and understands what makes people stop scrolling. You'll be equally comfortable behind the camera, editing a compelling video, developing creative concepts for paid social campaigns, and exploring new ways to turn engagement into meaningful brand growth.

You'll take ownership of day-to-day social content creation, from concept through to execution, with a particular focus on original photography and short-form video for platforms such as Instagram and TikTok. We're looking for someone who can balance beautiful, on-brand storytelling with fresh, trend-driven ideas that have the potential to reach audiences beyond our existing community.

Working closely with our Marketing Manager and wider Marketing and Ecommerce teams, you'll also play an important role in developing content for social advertising and social commerce, including supporting our growth via TikTok Shop.

While this is not a managerial role, we're looking for someone who can bring creative confidence, hands-on expertise, and a proactive approach to shaping our social media presence.

Key Responsibilities

Social Media Content Creation & Storytelling

• Take day-to-day ownership of organic social media content, including creative ideation, copywriting, photography, filming, editing, and publishing.
• Independently produce engaging, high-quality photo and video content, particularly short-form video for Instagram Reels, TikTok, and other social platforms.
• Develop original, social-first storytelling concepts that bring our products, brand values, and creative identity to life.
• Identify and act on emerging trends, cultural moments, and platform opportunities, adapting them in ways that feel authentic to the Paperblanks brand.
• Experiment with creative formats, storytelling techniques, and content styles to expand our reach, spark conversation, and attract new audiences.
• Develop and execute weekly and monthly content calendars, balancing planned campaigns with timely, reactive content opportunities.

Social Media Management & Community Engagement

• Manage our social media presence across platforms, including Instagram, TikTok, Facebook, LinkedIn, and emerging channels.
• Build meaningful connections with our global community through engaging content, active community management, and thoughtful audience interactions.
• Monitor audience sentiment, engagement trends, and platform performance to identify opportunities for growth.
• Collaborate on influencer partnerships, creator collaborations, and social-first campaigns that extend our brand reach.

Social Advertising & Social Commerce

• Create compelling, platform-native content for paid social media campaigns, particularly across Meta and TikTok.
• Collaborate with the wider Marketing and Ecommerce teams on paid social strategy, creative testing, and campaign optimization, using performance insights to continually improve content.
• Understand the principles of social advertising, including audience targeting, creative performance, engagement, and conversion.
• Support the growth of our social commerce presence, particularly TikTok Shop, through engaging, product-focused content designed to drive discovery and sales.
• Stay informed about emerging social shopping trends, platform features, and content opportunities that connect brand storytelling with commercial results.

Performance, Insights & Collaboration

• Track, analyze, and report on social media performance, using platform analytics and reporting tools to inform content decisions.
• Translate audience insights and campaign results into actionable recommendations for creative development and channel growth.
• Work closely with the Marketing Manager on social media strategy, campaign planning, and ongoing optimization.
• Collaborate with the wider Marketing team on seasonal launches, brand campaigns, and creative initiatives.
• Contribute to digital content creation beyond social media, including digital advertising and website assets, as needed.

What You Bring

• 2+ years of professional experience in social media management, content creation, or digital marketing, ideally within a consumer-facing brand or creative environment.
• A strong portfolio of original photography and video content, demonstrating your ability to conceptualize, shoot, edit, and produce engaging social-first content independently.
• Proven experience creating short-form video for Instagram Reels and TikTok, with a strong understanding of storytelling, pacing, visual hooks, and platform-specific creative techniques.
• A strong understanding of paid social advertising across Meta and TikTok, including the creative formats, storytelling techniques, and content strategies that drive campaign performance.
• Hands-on experience with Meta Ads Manager or TikTok Ads Manager, including campaign setup, targeting, and performance optimization.
• Familiarity with social commerce, particularly TikTok Shop, and an understanding of how engaging, platform-native content can support product discovery and conversion.
• A strong instinct for social media trends, emerging formats, and cultural conversations, paired with the creativity to adapt them to a distinct brand voice.
• Proficiency with content creation and editing tools such as CapCut, Adobe Creative Cloud, Canva, or similar platforms.
• Experience using social media scheduling, analytics, and reporting tools to evaluate performance and guide decision-making.
• Strong copywriting and communication skills, with the ability to adapt tone and messaging for different audiences and platforms.
• A proactive, resourceful, and collaborative approach, with the confidence to take creative ideas from concept through to execution.
• Excellent organizational skills and the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• A genuine connection to our company values: integrity, individuality, diversity, quality, and innovation.

Bonus Skills (Nice to Have)

• Experience creating content for TikTok Shop or other social commerce platforms.
• Experience working with influencers, content creators, or brand ambassadors, including creator-led commerce initiatives.
• Experience creating user-generated content (UGC)-style advertising or working with creator content for paid campaigns.
• Knowledge of social commerce performance metrics, conversion tracking, and campaign attribution.
• Experience with product photography, styling, and creative direction for lifestyle or consumer products.
• Familiarity with SEO, email marketing, or other digital marketing channels.
• Familiarity with Sprout Social or similar social media management application.

Eligibility & Work Authorization

This position is based in Dublin, Ireland, and applicants must be legally permitted to work in Ireland. The role requires a hybrid work arrangement, with at least three days per week in the office.

How to Apply

If you are eager to grow in a fast-paced, creative environment, we would love to hear from you. Please submit your CV, a link to your portfolio or relevant content examples, and a cover letter outlining your relevant experience and why you are interested in this role.

Pay: €37,000.00 per year

Benefits:

• Company events
• Company pension
• Employee discount
• Flexitime
• Private medical insurance
• Sick pay
• Work from home

Ability to commute/relocate:

• Dublin, County Dublin: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 2 years (preferred)

Language:

• English (required)

Work authorisation:

• Ireland (required)

Work Location: Hybrid remote in Dublin, County Dublin