Social Media & Community Growth Lead

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Join Caredara — Help Us Redefine Home Care in Canada

We’re looking for a Social Media & Community Growth Lead with passion, grit, and heart

Our Mission

Caredara connects families with trusted home care professionals — on demand, flexible, and on their terms.

We’re building something that empowers both care practitioners and families — and we’re just getting started.

We already have hundreds of care practitioners ready to serve.
Now, we need someone who can help us reach the families who need care most.

The Role: Social Media & Community Growth Lead

You’ll be the voice and energy behind Caredara — creating, testing, and sharing content that inspires families to take action.

This isn’t a “post-and-pray” job. It’s about traction — getting families to sign up, connect, and book care through Caredara.

What We’re Looking For

• Passion & Purpose – You believe in making life better for caregivers, seniors, and families.
• Grit & Commitment – You find a way to get things done — fast, smart, and creatively.
• Content Creator – You know how to craft posts, reels, and stories that make people stop scrolling.
• Strategic Thinker – You understand where to post, when to post, and how to measure impact.
• Data-Driven – You track, analyze, and adjust to build what works — not just what looks good.
• Innovator – You test ideas, break moulds, and create momentum with limited resources.
• Trailblazer – You don’t wait to be told what to do — you build, you lead, you pioneer.

Duties

• Develop and execute multi-platform social media campaigns across Facebook, Instagram, LinkedIn, and emerging channels relevant to caregivers and families.
• Create authentic, engaging, and emotionally resonant content tailored to target audiences (families aged 40–60, seniors, and care practitioners) while maintaining the Caredara brand voice and consistency.
• Use tools such as Hootsuite, Buffer, or similar platforms to schedule, manage, and monitor social activity efficiently.
• Conduct keyword research and implement SEO and hashtag strategies to enhance organic reach and engagement.
• Monitor social media trends, caregiver community conversations, and competitor activities to inform agile strategy adjustments.
• Collaborate with graphic designers and video editors to produce compelling visual and motion content using Adobe Creative Suite (Photoshop, Illustrator, and basic video editing tools).
• Plan, launch, and manage Facebook and Instagram advertising campaigns, optimizing for conversions and ROI.
• Track and analyze performance metrics using Google Analytics, Meta Insights, and platform analytics dashboards to measure the effectiveness of campaigns and identify areas for improvement.
• Generate monthly reports summarizing engagement, reach, conversions, and care-hour traction tied to campaigns.
• Proofread all content for accuracy, clarity, and tone before publication.
• Participate in creative strategy sessions to test new approaches, channels, and campaign ideas that support user acquisition and retention.
• Collaborate cross-functionally with the leadership team to align marketing activities with overall growth objectives.

Skills

• Proven ability to develop and execute digital marketing campaigns with measurable results.
• Strong understanding of SEO, SEM, and social algorithms for optimizing visibility and engagement.
• Proficiency with social media management tools (Hootsuite, Buffer, Later, or similar).
• Hands-on experience with Facebook and Instagram Ads Manager.
• Graphic design and basic video editing skills using Adobe Photoshop, Illustrator, or Canva.
• Strong data literacy — ability to analyze performance data from Google Analytics, Meta Insights, and use findings to refine strategy.
• Excellent storytelling and copywriting skills to communicate with empathy and impact.
• Experience in healthcare, caregiving, or community-based marketing is an asset.
• Excellent proofreading and attention to detail.
• Strong interpersonal and communication skills, both written and verbal.
• Self-starter with creativity, curiosity, and adaptability in a fast-paced startup environment.

What We Offer

• Independent contractor role with performance-based bonuses tied to care hours generated
• Potential to grow into full-time leadership as Caredara scales
• Creative freedom to shape the brand voice and outreach strategy
• The chance to build something meaningful — and change how home care works in Canada

Your Goal

We’ve built the supply side.
Now it’s your turn to ignite the demand side — connecting families with the care they deserve and showing them what Caredara can do.

How to Apply

Send your portfolio or examples of your work + a short note on:

“How would you reach 40–60-year-old family caregivers and inspire them to try Caredara?”

hr@caredara.com

Job Type: Fixed term contract
Contract length: 6 months

Pay: From $3,250.00 per month

Work Location: Remote