Social Media Content Lead

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Introduction:
Green Leaves Early Learning is a premium early learning provider, with more than 70 Centres nationally, and more on the way. We’re committed to quality, our children, and families, and our communities.

Description:
To support our growth journey, we’re looking for a Social Media Content Lead to own and elevate our online presence.

You’ll develop a wide range of content and communications, elevate our brand, and deliver best-practice engagement across multiple platforms.

Day-to-day, you’ll: '

• Manage and elevate all existing and new social media platforms including Facebook, Facebook Pages, Instagram, LinkedIn, Pinterest, TikTok, YouTube
• Develop and manage a comprehensive annual social media content calendar across a wide range of categories and topics, scheduling approved posts via Hootsuite
• Engage back across all platforms to build community, and resolve enquiries
• Guide and mentor team members in best-practice social media use, content development and posting across Facebook Pages
• Develop always-on campaigns to profile key objectives, and increase social media followers and engagement
• Monitor Facebook Pages and Admins, jumping in as ‘coach’ and ‘editor’ as needed
• Manage and elevate more than 400 online profiles across Google Business Profiles, Apple Business Connect, Care for Kids, Toddle, KindiCare, Storypark
• Manage the Google Reviews program
• Manage ChildcareNow activities and initiatives
• Manage system access onboarding and offboarding
• Partner with colleagues and vertical leads across campaigns, content, creative, design and paid digital
• Report on all-channel / platform insights and performance to inform evidence-based decision-making
• Commit to continuous improvement and innovation.

In return, we offer a culture that recognises and rewards your contribution through our Green Leaves Work Perks:

• A supportive and progressive culture that appreciates doing things a little bit differently
• Tight-knit Marketing team that kicks goals together and has fun along the way
• Generous wages + weekly pays
• Savings on childcare fees with our staff discount program
• Access to our exclusive supplier discount program, with great discounts on a range of retailers
• And more!

Ideally, you’ll hold:

• A bachelor’s degree in marketing, journalism, communications or similar
• Proven experience with at least 5-7 years working at a similar level
• Experience across these platforms: Salesforce, Marketing Cloud, Microsoft 365, ChildcareNow, Meta Business Suite, Meta Ads Manager, Instagram, LinkedIn, YouTube, Storypark, Hootsuite, Pinterest, ClickUp
• Strong business acumen, professionalism, attention-to-detail and organisational skills
• Great attitude, and interpersonal and people skills
• Expert storytelling and writing skills (compelling / consistency / grammar / spelling / tone)
• Childcare sector experience a bonus but not essential.

Make Your Move!

If you’re a kind, genuine human being who loves to kick goals in a fast-paced environment while having a heap of fun along the way, then make your move and apply now!