Social Media & Content Marketing Specialist (Video & Graphic Design)

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About the Role:

We are looking for a forward-thinking, proactive, and tech-curious Content Marketing Specialist to take ownership of our visual marketing and student admission pipeline. In this role, you will assess institutional priorities from time to time, brainstorm angles that attract prospective learners, and create high-converting videos and posters.

We are specifically looking for a modern creator who is not stuck in old workflows—someone who is already dabbling in or eager to master AI video creation, generative AI imagery, and smart AI plugins to supercharge content production and marketing output.

Key Responsibilities:

• AI-Powered Video & Image Creation:
• Actively explore, experiment with, and implement AI video tools (e.g., HeyGen, Higgsfield AI, AI avatar tools, AI voiceovers, text-to-video tools) to create fast, scalable, cinematic marketing explainers and promos.
• Use Generative AI tools (ChatGPT, Gemini, Midjourney, Canva Magic Studio, or creative plugins) to brainstorm scripts, generate custom background images, design mockups, and speed up creative ideation.
• Campaign Ideation & Creative Direction: Track institutional priorities, identify trending formats, write sharp hooks, and plan multi-format content (reels, posters, carousels) that generate inquiries.
• Hands-on Video Production & Editing:
• Shoot student placement testimonials, course explainers, campus stories, and educational reels using a smartphone/gimbal.
• Desktop editing using DaVinci Resolve (or Adobe Premiere Pro) for color grading, crisp audio, and high-impact ad creatives.
• Fast turnaround editing on mobile using VN or CapCut for trending reels and shorts.
• Graphic Design: Design eye-catching event posters, announcement creatives, flyers, and thumbnails using Canva or Photoshop.
• Agency Handoff & Organic Distribution: Hand over ready-to-run video and static ad creatives to our external performance marketing agency, while managing daily organic postings, stories, and engagement across Instagram and social channels.

Requirements & Preferred Profile:

• 1–2 years of experience in video editing, graphic design, and content creation (promising freshers with an active personal portfolio, freelance projects, or experimental channels are very welcome).
• AI Tech Mindset (Crucial): Must have already started exploring or be genuinely eager and excited to learn AI video creation (Higgsfield AI, HeyGen, text-to-video platforms), AI image generators, and ChatGPT/Gemini plugins. You don't need to be a complete master, but you must be a proactive self-learner who loves trying new creative tech.
• Practical editing workflow in DaVinci Resolve on desktop, alongside mobile apps like VN or CapCut.
• Solid visual sense with Canva or Photoshop for posters and promotional layouts.
• Equipment (Strong Advantage): Candidates owning an editing laptop (capable of handling DaVinci Resolve smoothly) and a good camera/smartphone rig will receive high preference.
• Fluency in Malayalam and comfortable communicating in English.
• Strong sense of ownership: focused on driving real inquiries and admissions, not just vanity views.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person