Social Media Executive

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Job Title: Social Media Executive
Location: Remote (with a reliable Wi-Fi connection)
Employment Type: Full-Time
Experience Required: 2–3 years in social media strategy, content creation, and analytics.

About the Role

We are looking for a Social Media Executive who excels in crafting impactful strategies, creating scroll-stopping content, and driving meaningful engagement across digital platforms. This role requires a mix of creativity, analytical thinking, and technical expertise to manage social media campaigns that not only capture attention but deliver measurable results.

As part of Kings Digital, you’ll join a team where every idea has the potential to go viral (intentionally!). If you thrive in a collaborative and fast-paced environment and are ready to push boundaries in digital marketing, we want to hear from you.

Key Responsibilities

• Content Strategy & Execution: Develop and manage monthly social media calendars across platforms such as Facebook, Instagram, LinkedIn and more.
• Campaign Development: Craft data-driven campaigns with engaging reels, visuals, compelling copy, and strategic goals tailored for each platform.
• Performance Analysis: Track, analyze, and report on campaign performance using Excel dashboards and analytics tools to inform optimization strategies.
• Trend Adoption: Stay ahead of social media trends, tools, and platform updates, and integrate them effectively into campaigns.
• Team Collaboration: Coordinate with designers, ad managers, and content teams to ensure cohesive execution of campaigns.
• Brand Alignment: Adapt content to match brand voice and audience preferences, delivering authentic and relatable posts.
• Innovative Implementation: Leverage AI tools such as ChatGPT, Copy.ai, and others to enhance content ideation and creation while maintaining originality.
• Client Reporting: Prepare comprehensive monthly reports blending data insights with actionable recommendations.

Required Qualifications

• 2–3 years of experience in social media management, preferably within a digital marketing agency.
• Proficiency in developing social media strategies and managing end-to-end calendar/ campaign execution.
• Advanced knowledge of Social analytics and scheduling tools like Meta Business Suite.
• Strong expertise in using Excel for dashboards, pivot tables, and detailed reporting.
• Familiarity with AI tools for research and social content creation, including ChatGPT and automation stacks.
• Exceptional written communication skills with an eye for detail and accuracy.
• Ability to adapt to brand-specific tones and styles across various industries like Real Estate, Health Care, D2C etc.
• A balance of creative and analytical thinking with a passion for innovation.

Preferred Skills and Experience

• Experience working with clients in industries like D2C, SaaS, Real Estate or Healthcare.
• Familiarity with content performance tools.
• Basic design knowledge using Canva or similar platforms.
• Strong understanding of user journeys, audience targeting, lead generation and sales funnel optimization.

Ideal Candidate Profile

• Proactive, self-driven, and goal-oriented with a strong sense of accountability.
• Thrives in team-oriented environments and welcomes constructive feedback.
• Adaptable to changing trends and eager to explore new tools and techniques.
• Organized and efficient, capable of managing multiple campaigns simultaneously.

Application Process

To apply, please submit the following:

• Resume: Updated with your most relevant social media experience and relevant skills.
• Portfolio: Include examples of successful social campaigns or projects you’ve managed, showcasing your ability to drive engagement and deliver results.

Note: While the use of AI tools for ideation and efficiency is encouraged, this role emphasizes originality and creativity. The final content should reflect your ability to think strategically and deliver impactful results independently.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• Do you have 2 to 3 years of experience in social media marketing?

Work Location: Remote