Social Media Manager

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About Snakes & Lattes

Snakes & Lattes is the first and largest board game bar and restaurant in North America. Created in 2010 in Toronto, the brand operates five venues across Canada and the US. We offer beautiful spaces and unique hospitality focused on our passions: board games and good food. Our goal at Snakes & Lattes is to create a fun environment that fosters genuine interactions between people. Join our team to experience it!

About the position:

As a Social Media Manager for Snakes & Lattes, you will be part of the Marketing Team and report to the Director of Marketing. Based in Toronto, you will work in a fun, exciting and dynamic environment, and you will be challenged to elevate Snakes & Lattes’ brand awareness on all social media platforms.

The position requires fluency in English (spoken and written), strong interpersonal & leadership skills, creativity, and relevant experience in Social Media Management.

Experience in the hospitality industry is an asset. Knowledge of board games is not necessary, as you will learn as you create content and work with our Game Experts.

What you’ll be doing:

Key ResponsibilitiesStrategy & Planning

• Develop and execute a social media strategy aligned with Snakes & Lattes’ overall marketing objectives.
• Build and manage content calendars to maintain a consistent posting schedule.
• Take full ownership of strategy decisions, ensuring alignment with the brand's goals while being confident in independently driving campaigns forward.

Content Creation & Photography

• Produce photo and video content that reflects the Snakes & Lattes aesthetic and connects with our audience.
• Create engaging, fun, and authentic TikTok videos. You’ll often be the on-camera personality showcasing our games, atmosphere, and events.
• Collaborate with our Game Experts to create board games–related content that educates and entertains.
• Ensure the quality, tone, and timeliness of all content. You’ll be accountable for what gets published.

Community & Influencer Engagement

• Actively manage online communities by responding to comments and messages.
• Build relationships with local influencers and coordinate partnerships to expand brand reach.
• Launch and manage contests, giveaways, and campaigns to drive engagement.

Performance & Reporting

• Track KPIs and analyze data to optimize content and campaigns.
• Prepare regular performance reports with insights and recommendations for improvement.

Collaboration & Oversight

• Work closely with the Director of Marketing to ensure consistent messaging and alignment with broader marketing initiatives.
• Lead and manage relationships with freelance content creators in the U.S., including briefing, scheduling, reviewing assets, and providing feedback.

About You

• You’re creative, self-motivated, and reliable.
• You’re independent, organized, and confident in making decisions without constant supervision.
• You’ve managed brand social media accounts before.
• You have a track record of working with influencers.
• You know how to create stories, Reels and TikToks that stand out.
• You’re comfortable being on camera.
• You have an eye for aesthetic content and enjoy the video editing process, crafting visually appealing videos that resonate with our audience.
• You’re quick with Canva and basic editing tools.
• You like testing new ideas and tracking what works.
• You work well with others and take feedback easily.
• You’re into board games, events, and fun community spaces.

Qualifications

• You have worked 3-5 years in the marketing and social media space with excellent knowledge in: Blogger / Influencer outreach, social media strategy, social community content, social community management, and content creation.
• You have strong writing, photography and digital design skills.
• You have experience with softwares such as Canva, Photoshop, Capcut, Premiere Pro, Hootsuite.
• You have a proven record of social media management and content creation.
• You have an Undergraduate or Graduate-level university degree in Communications, Business/Marketing or Journalism.

Benefits

• Flexible schedule
• 2 weeks paid time-off
• Benefits after 3 months of employment

Work location

• Toronto
• Hybrid
• On-site presence required for events, marketing photoshoots, content creation, etc.

Job Type: Full-time

Pay: $57,000.00-$60,000.00 per year

Benefits:

• Dental care
• Extended health care
• Flexible schedule
• Paid time off

Application question(s):

• Are you comfortable being and talking on camera?
• How would you describe your level of fluency in English?

(Native / Fluent / Advanced / Intermediate / Basic)

Experience:

• Social Media Management: 3 years (required)

Work Location: Hybrid remote in Toronto, ON M6G 1K4