Social Media Specialist

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Introduction:
M.J. Bale is Australia’s foremost gentlemen’s clothier, manufacturing garments of integrity for men of character. We have been built on the pillars of authenticity, integrity, provenance and character and embed this into everything we do from our people through to the products we create, that our customers love.

Description:
Make Your Mark at M.J. Bale

At M.J. Bale, we don’t just make garments — we build character. As Australia’s leading gentlemen’s clothier and a proud B Corp Certified business, we blend timeless style with progressive thinking. We're committed to sustainability, craftsmanship, and growing a community of modern men of character.

Now, we’re on the lookout for a creative and performance-driven Social Media Specialist to join our Head Office team in Sydney.

If you live and breathe content, know how to turn scrolls into clicks, and have a passion for fashion — this is your chance to take the reins on one of Australia’s most recognised menswear brands.

What You’ll Be Doing

As our Social Media Specialist, you’ll shape the brand’s voice and visual identity across platforms. From TikTok trends to campaign rollouts, you’ll own content creation and community engagement — ensuring M.J. Bale continues to lead the conversation in men’s style.

Your day-to-day will include:
Leading the end-to-end content strategy across Instagram, TikTok, Facebook, LinkedIn & more

Producing high-quality, on-brand visuals, short-form videos, and compelling copy

Managing publishing schedules, engagement, and timely responses to our community

Collaborating with our Creative, Product, eComm, and Retail teams to align messaging

Working closely with stylists and influencers to expand our digital reach

Tracking performance and optimising content using Meta, TikTok Analytics and more

Staying ahead of digital trends and ensuring our content always feels fresh and relevant

Skills and Experiences:
Who You Are

You’re a storyteller, a trendspotter, and a strategist. You understand that social is both an art and a science — and you know how to use both to create impact.

We’d love to hear from you if you have:
✔️ Minimum 3 years’ experience in social media management (fashion or lifestyle brands ideal)
✔️ Proven content creation skills — especially in short-form video (think Reels and TikTok)
✔️ Experience working with influencers and driving authentic collaborations
✔️ Strong visual eye and storytelling ability that aligns with premium branding
✔️ Solid knowledge of tools like Adobe Creative Suite, Canva, Meta Business Suite, TikTok Analytics
✔️ Excellent written and verbal communication
✔️ A passion for men’s fashion and an understanding of our audience

Why Join M.J. Bale?

Purpose-led: We’re a B Corp Certified brand with a genuine commitment to better business

Creative culture: Work with a passionate, down-to-earth team who love what they do

Perks & product: Enjoy generous product discounts, training, and team events

Career growth: Be part of a growing business with opportunities to evolve your role

Stylish HQ: Based at our Sydney Support Office with an inspiring work environment

Ready to Style Success?

If you’re ready to take the next step in your social media career and want to make an impact with a premium Australian brand — we’d love to hear from you.

Apply now and bring your creativity to M.J. Bale.