Social Specialist

Job No.: 996977

Location: Melbourne - CBD & Inner

Job type: Full-Time

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

As the Social Specialist, you will be responsible for supporting the PR & Social Manager with the organic social media strategy for Mimco's social channels, which include Instagram, Facebook, Tik Tok, Pintrest, YouTube, LinkedIn, and Twitter. The role focuses on implementing test-and-learn strategies to drive engagement, brand presence, and community growth. In addition, the position supports the digital customer service strategy across all social platforms.

Key Accountabilities

• Provide ongoing strategic recommendations for social media, including defining the role of each channel based on brand pillars, execution plans, analysing key metrics, and evolving strategy as needed.
• Oversee the creation, maintenance, and sharing of the organic social media schedule to ensure timely content delivery.
• Drive the development and execution of content strategy across Instagram, Tik Tok Facebook, Messenger, Pintrest, YouTube, and other relevant social platforms.
• Collaborate with internal and external teams to create content, including developing briefs informed by data-driven insights.
• Collaborate on content creation, including writing copy, creating engaging content calendars, sourcing imagery and UGC, arranging photoshoots, and repurposing existing customer content when necessary.
• Make recommendations on optimal content posting times and scheduling to maximise engagement and performance.
• Set up new social media channels and optimise existing ones as required to enhance performance and reach.
• Develop comprehensive community management plans and guidelines, ensuring smooth interaction with online audiences

Key Capabilities

• Professional experience managing and executing commercial social media channels.
• Proven track record in developing and delivering successful organic social media campaigns, driving engagement and growth.
• Experience working in a fast-paced, dynamic environment with the ability to adapt quickly to evolving social trends.
• In-depth technical knowledge of social media insights platforms and analytics tools, with the ability to track and optimise performance.
• Strong attention to detail, paired with excellent analytical skills to assess campaign success and make data-driven decisions.
• Outstanding written and verbal communication skills, capable of crafting compelling copy and conveying complex ideas clearly.

Why work for CRG?

We are Mimco: a design led brand with an obsession for accessories. Born in Melbourne with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

In accordance with our Company Recruitment Policy you will have occupied your role for a minimum of six months before applying for a new role. You are required to attach a completed Internal Application form, signed by your manager as part of the application process.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.

Closing date: 26 Dec 2024 for applications