Specialist, Paid Media

Company Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada’s Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers’ lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we’d treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate

MISSION

The Specialist, Paid Media, supports the day-to-day activities of Indigo’s paid media programs including paid social (meta, TikTok, Reddit), and YouTube campaigns. The Specialist is responsible for collaborating with organic social, briefing creative studio and trafficking paid social campaigns, and assisting with reporting needs. This role is a data-driven digital marketer with direct experience driving traffic and conversion in an eCommerce environment and an eagerness to test new ideas to grow acquisition targets.

KEY PERFORMANCE METRICS

• Primary scorecard metrics: revenue, ROAS & traffic targets
• Plan and deliver effective campaigns, on time and on budget
• Meets project deadlines, effectively managing multi-task deliverables
• Thorough campaign tracking, analysis and insight/interpretation

KEY ACCOUNTABILITIES

Functional

• Execute day-to-day paid social tasks including promotional and mass campaign support, creative briefing, campaign optimization
• Build out audience segments to power personalized ad targeting
• Assist with A/B Testing opportunities and results monitoring
• Assist with overall campaign planning for paid media channels
• Assist with daily / weekly reporting, along with other quarterly and campaign reports
• Assist with vendor-funded campaign execution
• Assist with other digital marketing projects and initiatives as needed
• Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
• Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them

People

• Collaborate with others to drive flexible and iterative solutions, quickly and easily
• Share technical knowledge with others and actively seek to learn from those more knowledgeable
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization

SCOPE

Reports to: Sr. Manager, Paid Media

Manager once removed: VP, Marketing Strategy & Omnichannel Communications

KEY RELATIONSHIPS

Internal:

• Marketing
• Digital Studio
• Copywriting
• Merchant teams
• French Business

Work Experience / Education / Certifications

• Minimum 2 years’ experience in digital marketing, via agency or with retail/eCommerce brands preferred
• Minimum 2 years’ experience with Paid Social (Meta, TikTok, Reddit) and Paid Search/SEM (Google Search, Performance Max, YouTube)
• Bachelor’s degree in Marketing, Communications, or a related field, or a combination of work experience & education deemed equivalent
• Bilingualism in English and French considered an asset

Competencies / Skills / Attributes

• Proficiency with Google Platforms, Paid Social platforms (Meta, TikTok) and Microsoft Suite
• Experience with building audiences in Segment
• A great team player with a can-do attitude, with the ability to collaborate with cross-functional teams within the organization and any outside vendors/partners
• Exceptional organization and multitasking skills
• Experiment driven and able to thrive in a fast-paced environment

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process.

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