Sport Marketing Manager Bosch Ebike Systems

At Bosch, we care; for you, our business, and our environment.

Let’s turn visions into reality. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our areas of activity are every bit as diverse as our outstanding Bosch-teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. Our responsibility goes far beyond ‘business’. We’re independent of stock markets and bound to the purpose of the Robert Bosch Foundation; our success directly benefits society, the environment, and future generations. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

At Bosch eBike Systems, we develop innovative products and services that make eBiking even more fascinating - from highly efficient drives units and the first production-ready ABS for eBikes to smart connectivity solutions. For sustainable mobility that is fun.

As Sport Marketing Manager at Bosch eBike Systems you will work in close collaboration with the Headquarter in Germany. You will be in a team of two persons responsible for marketing in Italy. Based on the global marketing strategy and objectives, you will support the rollout of global marketing activities and additionally define and execute local marketing activities for sport sector, across all marketing channels.

What will you take care of?

Responsible for the sportive and leisure segments (including mountain bike and trekking) from strategic to operational levels;

Responsible of operational implementation of the global marketing activities across the customer journey and all marketing channels for sportive segment;

Responsible for Sales Marketing activities towards IBDs in close collaboration with service support team in the country;

Planning and implementation of local eBike events for end consumers, to support IBDs and for OEMs on demand, for segment related to sport and leisure;

Cooperation with tourism partner to reinforce brand positioning and product awareness in the sport segment;

Brand ambassadors management and sponsoring for sportive topics.

Continuously monitor/analyze the market/competitive situation and prepare regular reports on market situation and marketing activities in the sport segment;

Responsible of project management, collaboration with headquarters, press relation, budget controlling for sportive and leisure segments in collaboration with current marketing manager.

What distinguishes you?

Education:

Completed university studies (master degree or equivalent) in marketing/communications;

Experiences and Know-How:

• 3-5 years’ experience in B2B2C marketing (retail and end-consumer) in the sport industry with a strong focus on outdoor activities, bicycle and eBike;
• Experience in project management of marketing mixes (events, online, sales marketing, sponsoring);
• Knowledge and skills of common marketing tools and methods, excellent communication skills;

Personality:

Ready for action, flexible, team player, hands on mentality, passionate cyclist;

Working style:

Professional, entrepreneurial spirit, target- and result-oriented, self-reliant and highly committed;

Languages:

Excellent spoken and written in Italian and English.

The head office for eBike in Italy is located in Torino, but the position is compatible with remote working style with frequent travels to Italian offices in Turin and Milan and to the eBike venues.

Driver license is required.