Vista Digital Marketing & Campaign Management

Your Responsibilities

The VISTA Science Education Team at the Institute of Science and Technology Austria (ISTA) develops engaging science education programs for diverse audiences, making science as a process and cutting-edge research accessible to the wider public. Our activities include the VISTA Science Experience Center, featuring interactive exhibitions and workshop spaces, VISTA summer camps for children, talent development programs, and professional development opportunities for educators. To further strengthen the visibility, reach, and impact of these initiatives, we are looking for a motivated professional to join our dedicated VISTA team in the role of Digital Marketing and Campaign Management. The successful candidate will bring relevant experience in digital marketing, data-driven campaign planning, and audience engagement on emerging communication channels, ideally gained in a science center, museum, cultural, educational, or comparable public-facing environment.

• Develop and continuously refine the overall marketing and audience development strategy for the VISTA Science Experience Center
• Plan, manage and evaluate integrated multi-channel marketing campaigns across digital and offline channels to increase awareness, visitor numbers and engagement
• Develop campaign strategies for exhibitions, events, educational programs and public engagement initiatives, including defining target audiences, messaging, channel mix and KPIs
• Manage the marketing ecosystem, including digital and OOH advertising, email and social media marketing, SEO, and SEM
• Analyze campaign performance using web analytics and marketing data, derive actionable insights and continuously optimize marketing activities
• Develop and implement a social media content strategy, editorial planning and paid social campaigns in collaboration with VISTAs and ISTAs Social Media Manager
• Coordinate and manage the production of marketing assets including videos, campaign visuals, advertisements, and promotional materials together with internal and external partners
• Manage the interface to external agencies and creative service providers for campaign execution and media production
• Support in developing co-marketing initiatives and partnerships with tourism organizations, cultural institutions, media partners and regional stakeholders
• Ensuring a consistent brand voice across all marketing and communication activities
• Monitor marketing trends, digital innovations and emerging communication channels to continuously improve VISTA's marketing activities
• Work closely with the ISTA Communications team to ensure alignment of marketing and communication activities with the institutional brand and communication strategy
• Develop and implement PR-initiatives for VISTA in collaboration with external and internal partners
• Excellent written and verbal communication skills in German and English

Your Profile

• University degree in Marketing, Communications, Business, Digital Media or a related field, or equivalent professional experience
• Several years of experience in digital marketing, campaign management or audience development
• Proven experience planning and executing integrated marketing campaigns
• Strong knowledge of digital marketing including SEO, SEM, Google Analytics (GA4), paid social advertising, email marketing and CRM
• Experience in managing websites using CMS platforms and optimizing user journeys
• Experience with marketing automation and performance marketing is an advantage
• Experience working with creative software such as Adobe Creative Suite, Canva and Figma
• Understanding of SEO best practices, accessibility standards, and content optimization
• Strong project management skills and experience coordinating external agencies and service providers
• Creative mindset combined with a data-driven approach to decision making
• Ability to translate organizational goals into effective marketing strategies
• Excellent organizational and prioritization skills while managing multiple campaigns simultaneously
• Passion for science education, museums and public engagement
• Strong team player and interpersonal skills
• Detailed understanding of diverse target groups and stakeholders, in particular visitors, scientists and educators
• Flexible working hours (e.g. for occasional evening events)
• Criminal record certificate (Strafregisterauszug), written consent to the VISTA Code of Conduct for child protection