Web Designer & Digital Executive

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Web Designer & Digital Executive

Location: Whiteriver Group, Dunleer, Co. Louth, A92 V8YN
Department: Marketing
Reports to: Marketing Manager & Lead Designer

About the Role

We are looking for a skilled and proactive Web Designer & Digital Executive to join our in-house marketing team at Whiteriver Group, supporting our three brands: Whiteriver, Seadec, and Floorstock.

Working alongside our design team, you will take ownership of our digital ecosystem — including websites, product data sheets, digital assets, and internal platforms. This role combines design, development, UX, content structure, and system management.

You will also work cross-functionally with sales, technical, procurement teams and directors to ensure all digital platforms reflect up-to-date product and commercial priorities.

Key Responsibilities

Website Design & Development

• Design, develop, and maintain websites across all group brands
• Implement new pages, product launches, and campaign landing pages
• Ensure consistency in branding, layout, and user experience
• Continuously improve navigation, structure, and usability

UX/UI & Performance Optimisation

• Analyse user behaviour and improve conversion paths
• Optimise speed, responsiveness, and accessibility
• Apply UX/UI best practices across all platforms
• Conduct testing and recommend improvements

Product & Content Management

• Keep all websites up to date with new products, imagery, and technical data
• Work closely with marketing, sales, and product teams to ensure accuracy
• Maintain structured, scalable, and consistent product content across platforms

Digital Asset & Image Library Management

• Organise and maintain a centralised library of high-resolution product images
• Ensure all assets are properly named, categorised, and easily accessible
• Maintain a complete and up-to-date product archive (images, specs, documentation)
• Collaborate with the design team to ensure assets are production-ready
• Continuously improve asset organisation systems and workflows

SEO & Analytics

• Improve on-page and technical SEO across all websites
• Monitor performance using analytics tools
• Produce regular reports with insights and recommendations
• Identify opportunities to increase traffic and conversions

Systems & Digital Infrastructure

• Support the new Product Information Management (PIM) system
• Maintain and update the company intranet
• Assist with updates and improvements to the company mobile app
• Ensure integration and consistency across website, PIM, and internal systems

IT & Internal Support

• Provide day-to-day IT support to staff (basic hardware/software issues)
• Troubleshoot website and system-related issues
• Liaise with external IT providers when necessary

Maintenance & Troubleshooting

• Identify and fix bugs and technical issues
• Ensure websites are secure, updated, and performing optimally
• Carry out regular audits and preventative maintenance

Collaboration & Reporting

• Report directly to the Marketing Manager & Lead Designer
• Take direction on creative and strategic priorities from the marketing team
• Gather feedback from sales teams to improve product presentation and usability
• Collaborate with company directors on key digital initiatives and improvements
• Act as a central point of coordination for digital updates across departments

Requirements

Essential

• Experience in web design and front-end development
• Strong knowledge of HTML, CSS, JavaScript
• Experience with CMS platforms (e.g., WordPress or similar)
• Strong understanding of UX/UI principles
• Experience managing large volumes of content and assets
• Good understanding of SEO best practices

Desirable

• Experience with e-commerce platforms
• Familiarity with PIM systems or large product databases
• Basic back-end development knowledge (PHP, APIs, databases)
• Experience managing digital asset libraries
• Experience supporting internal systems or IT

Skills & Attributes

• Highly organised with strong attention to detail
• Ability to manage and structure large volumes of digital content
• Problem-solving mindset with technical curiosity
• Strong communication skills across departments
• Ability to take ownership and manage ongoing priorities

What Success Looks Like

• All websites are consistently updated, fast, and user-friendly
• A well-organised, accessible, and scalable image and product library
• Improved SEO performance and increased traffic
• Smooth internal systems and reduced technical issues
• Strong alignment between marketing, sales, and digital platforms

Why Join Us

• Work across established brands with real impact
• Be part of a small, agile marketing team
• Take ownership of a full digital ecosystem
• Varied role across design, development, systems, and content

Job Type: Full-time

Ability to commute/relocate:

• Dunleer, County Louth: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Do you have experience with SEO / Wordpress and Web Design?

Education:

• Junior Certificate (preferred)

Experience:

• Web development: 1 year (required)
• Adobe: 1 year (required)

Work Location: In person