Brand Executive

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JOB DESCRIPTION: Brand Executive

Location: Bangalore (On-site)
Brand: The Indian Garage Co.

About the Role

We’re looking for a creative, detail-oriented Brand Executive to conceptualise and execute high-impact brand campaigns across the TIGC ecosystem. You will drive storytelling, develop brand films, and collaborate closely with creative partners to bring big ideas to life.

This role is perfect for someone who thinks visually, understands fashion communication, and can take a campaign from idea to execution.

Is this you?

• Bachelor’s degree in Marketing, Film, Design, Mass Communication, or similar.
• 1–2 years of experience in brand marketing, video production, or content creation.
• Strong creative sensibility with the ability to translate briefs into powerful visuals.
• Experience working with creative agencies and production teams.
• Excellent project management and communication skills.
• Understanding of fashion/lifestyle trends across social and digital.
• Quality-first mindset with an obsession for detail and brand consistency.

What you’ll doCampaign Ideation & Execution

• Build concepts, storyboards, and scripts for brand campaigns, seasonal launches, and hero stories.
• Work cross-functionally to ensure campaigns land across all key touchpoints.

Produce Brand Videos

• Lead end-to-end production of brand films, campaign content, reels, product videos, and founder-led storytelling.
• Oversee scripting, shoot planning, talent scouting, and post-production workflows.

Creative Collaboration

• Partner with videographers, editors, stylists, designers, and agencies to bring ideas to life.
• Review creative outputs to ensure they align with brand tone and RTBs.

Manage Agencies & Freelancers

• Coordinate with external partners for shoots, production, illustration, and design.
• Ensure timely, high-quality creative delivery across all assets.

Brand Consistency & Messaging

• Maintain and enforce visual and verbal brand identity across campaigns.
• Adapt brand storytelling across touchpoints like:
• Website
• App
• Paid ads
• Social
• Influencer collabs
• Retail & offline
• Packaging
• Store screens

Trend Mapping & Creative Research

• Stay updated on design, video, pop culture, and fashion communication trends.
• Bring fresh formats, references, and global inspiration to campaign thinking.

Pre-requisites

• 1–2 years' experience in brand marketing/video/content.
• Strong creative + visual storytelling skills.
• Ability to manage complex projects with multiple moving parts.
• Experience working with production houses or content studios.
• Basic understanding of digital-first brand communication.
• Bonus: Experience in fashion, lifestyle, or D2C.

About Us

The Indian Garage Co. is one of India’s fastest-growing fashion brands. We design, source, and manufacture everything in-house, delivering global fashion at honest prices without the brand tax.

What We Offer

• Creative freedom and ownership.
• A culture that rewards bold thinking and smart execution.
• Competitive compensation.
• The opportunity to build campaigns that shape India’s fashion narrative.

If you want, I can also:

• Combine both roles in a single comparison table.
• Prepare a hiring announcement post for LinkedIn.
• Rewrite the JDs in a shorter or more conversational tone.

Just tell me what you prefer.

You said:change experience for brand executive make it 2-4 yearsChatGPT said:

Here is the updated Brand Executive JD with experience changed to 2–4 years.
Only the relevant sections are modified and everything else stays polished and consistent.

JOB DESCRIPTION: Brand Executive

Location: Bangalore (On-site)
Brand: The Indian Garage Co.

About the Role

We’re looking for a creative, detail-oriented Brand Executive to conceptualise and execute high-impact brand campaigns across the TIGC ecosystem. You will drive storytelling, develop brand films, and collaborate closely with creative partners to bring big ideas to life.

This role is perfect for someone who thinks visually, understands fashion communication, and can take a campaign from idea to execution.

Is this you?

• Bachelor’s degree in Marketing, Film, Design, Mass Communication, or similar.
• 2–4 years of experience in brand marketing, video production, or content creation.
• Strong creative sensibility with the ability to translate briefs into powerful visuals.
• Experience working with creative agencies and production teams.
• Excellent project management and communication skills.
• Understanding of fashion/lifestyle trends across social and digital.
• Quality-first mindset with an obsession for detail and brand consistency.

What you’ll doCampaign Ideation & Execution

• Build concepts, storyboards, and scripts for brand campaigns, seasonal launches, and hero stories.
• Work cross-functionally to ensure campaigns land across all key touchpoints.

Produce Brand Videos

• Lead end-to-end production of brand films, campaign content, reels, product videos, and founder-led storytelling.
• Oversee scripting, shoot planning, talent scouting, and post-production workflows.

Creative Collaboration

• Partner with videographers, editors, stylists, designers, and agencies to bring ideas to life.
• Review creative outputs to ensure they align with brand tone and RTBs.

Manage Agencies & Freelancers

• Coordinate with external partners for shoots, production, illustration, and design.
• Ensure timely, high-quality creative delivery across all assets.

Brand Consistency & Messaging

• Maintain and enforce visual and verbal brand identity across campaigns.
• Adapt brand storytelling across touchpoints like:
• Website
• App
• Paid ads
• Social
• Influencer collabs
• Retail & offline
• Packaging
• Store screens

Trend Mapping & Creative Research

• Stay updated on design, video, pop culture, and fashion communication trends.
• Bring fresh formats, references, and global inspiration to campaign thinking.

Pre-requisites

• 2–4 years' experience in brand marketing, video production, or content creation.
• Strong creative + visual storytelling skills.
• Ability to manage complex projects with multiple moving parts.
• Experience working with production houses or content studios.
• Basic understanding of digital-first brand communication.
• Bonus: Experience in fashion, lifestyle, or D2C.

About Us

The Indian Garage Co. is one of India’s fastest-growing fashion brands. We design, source, and manufacture everything in-house, delivering global fashion at honest prices without the brand tax.

What We Offer

• Creative freedom and ownership.
• A culture that rewards bold thinking and smart execution.
• Competitive compensation.
• The opportunity to build campaigns that shape India’s fashion narrative.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund