Brand Manager

Brand Manager CHC & Rx – Dermatology Portfolio

Radiant Health (a division of iNova Pharmaceuticals) is all about helping Kiwis and their whanau lead healthier lives. With leading health solutions, our vision is to make a real difference to the health and well-being of all New Zealanders.

The Opportunity
We currently have an exciting opportunity for a Brand Manager to join our ANZ Marketing team on a full-time permanent basis.

Reporting to the Marketing Manager, the primary purpose of this position is to manage a portfolio of products, and is responsible for achieving or exceeding designated sales, managing profit and market share targets for the allocated brands. This is achieved by developing and executing all elements of the business plan on time and in full.
These brands are sold through the Pharmacy, Grocery and Primary Care channels.

Key accountabilities include:

Development and implementation of the business plan for the brands in the area of responsibility.

• Maintain a high level of product knowledge and understanding of brand attributes.
• Maintain a sound understanding of consumer and shopper trends, needs and behaviours.
• Frequently conduct analysis of the market to understand market dynamics and drivers to anticipate future trends and movements.
• Conduct analysis of key competitor’s strategy and activity.
• Prepare SWOT and PEST analyses.
• Translate data (sales data and market research) into meaningful insights to identify and develop brand positioning and strategy, and critical success factors for future growth.
• Identify, plan and develop innovation pipeline (product/packaging/claims etc.) for incremental growth.
• Set pricing and channel strategy for the brand(s) in collaboration with the Sales team.

Development and execution of the marketing plan in line with sales, profit, market share and spend targets.

• Implement best in class communication plans that are efficient, effective and in line with brand objectives.
• Develop high impact advertising (ATL) and promotional program (BTL) targeted to consumers, shoppers, pharmacy staff, healthcare practitioners, trade and/or other key influencers.
• In collaboration with the Commercial Management team, develop category and brand insights, brand strategies, new line / ranging proposals and customer-specific marketing plans for category reviews.
• Develop selling and point of sale materials for the field team to implement key brand initiatives in-store in line with agreed Cycle Plan.
• Regularly measure achievement of KPI’s and ROI throughout the planning period.

Management of key brand operational activities including, but not limited to:

• Lead product and packaging optimisation projects.
• Manage approval of all promotional material in the Veeva system, and where necessary through external approval processes (TAPs).
• Track product performance, lead product forecasting and rationalisation with inputs from Commercial Management team.
• Review brand financial health and individual SKU profitability.
  
• Manage advertising and promotion (A&P) spend in line with agreed budget.
• Lead consumer and shopper market research initiatives where necessary.
• Provide supporting materials for key trade shows, congresses, sponsorships.
• Manage brand sampling program (where relevant).
• Lead brand projects for key NPD and promotional initiatives in collaboration with cross-functional project teams.
• Ensure key relationships with the Australian team is managed with clear communication

About You

To be successful in this role you will posses Brand Management experience in FMCG health, prescription within New Zealand.

• Experience with leading above and below the line marketing campaigns.
• Experience marketing products sold across the pharmacy and / or grocery channels.
• Experience in managing a brand P&L.
• Experience using scan or ex-wholesaler data reporting (iQvia, IRI).
• Minimum 3 years’ experience in Brand Management.
• Degree in marketing or a related business discipline (Desirable).
• Understanding of the Medsafe and medicines NZ guidelines in relation to advertising of therapeutic products (Desirable).

Our Benefits

At Radiant Health, your personal goals and values are considered with importance alongside our company goals and values. We offer our employees:

• Gender Neutral Paid Parental Leave
• Additional leave including iDays and birthday leave
• A Wellness Allowance to invest in your health and wellness
• An extensive Awards and Recognition program

Diversity and Inclusion
iNova is an Equal Opportunity employer. We are committed to providing an inclusive workplace culture that values diversity and inclusion, where all our employees are recognised for their unique qualities, ideas and perspectives. We want our employees to reach their full potential, and we are always looking for aspirational people who are motivated to join us on our journey.

How to Apply
If you wish to be part of a passionate team within our thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!

It is iNova’s policy not to accept speculative resumes from Agencies unless the role has been released directly to the agency. If we require your assistance on any roles, we will contact you at the time.