Brand Marketing Specialist

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RockED is reshaping the way the automotive industry learns and grows. We’re looking for a highly organized, creative, and data-driven Marketing Manager to join our growing team. This person will play a key role in driving RockED’s brand presence, supporting sales initiatives, executing campaigns, and expanding our audience across channels.

Key Responsibilities

Social Media & Content Marketing

• Own and grow RockED’s social media presence (LinkedIn, Instagram, etc.)
• Create and schedule compelling, on-brand content using tools like Canva
• Analyze performance and adjust strategies based on data insights

Campaigns & Sales Enablement

• Build and execute integrated email marketing campaigns to drive engagement and leads
• Collaborate with sales to create impactful sales collateral and enablement tools
• Manage and maintain marketing automation workflows and lead nurture streams

Event Marketing

• Plan and execute marketing initiatives around RockED events and partner events
• Coordinate assets, promotion, and follow-up campaigns for virtual and in-person events

CRM & Reporting

• Manage contact lists and campaigns within our CRM (e.g., HubSpot, Salesforce)
• Track marketing KPIs and provide regular performance reports and insights

Other Projects

• Support additional marketing or brand-building initiatives as needed
• Take on special projects that contribute to RockED’s growth and visibility

Requirements

• Hands-on experience in marketing through internships, projects, or professional roles; familiarity with B2B, education, tech, or automotive industries is a plus
• Proficient in Canva and CRM platforms (HubSpot, Salesforce, or similar)
• Strong project management and organizational skills — thrives on task completion
• Creative thinker with an eye for detail and design
• Analytical mindset — uses data to improve strategy and performance
• Excellent written and verbal communication skills
• Self-starter who takes ownership and gets things done

What We Offer

• A collaborative, entrepreneurial, and mission-driven environment
• Opportunity to shape the future of education in the automotive space
• Competitive compensation and benefits

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person