Business Development Associate

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Business Development Associate – School Sales

Company: Jessi Publications
Industry: K–12 Educational Publishing
Job Type: Full-time
Location: Chennai, Coimbatore, Salem, Madurai, Tiruchirapalli and Tirunelveli.

About Jessi Publications

Jessi Publications is an established educational publishing company offering high-quality textbooks and learning resources for K–12 schools. Our books are designed to support effective teaching, improve student understanding and make classroom learning more engaging.

About the Role

We are looking for an energetic and responsible Business Development Associate to promote our textbooks and educational products to schools.

The role involves visiting K–12 schools, meeting principals, academicians, teachers and school management representatives, presenting the strengths of our books and developing long-term relationships with educational institutions.

The candidate will be responsible for generating new business, securing textbook orders and supporting existing school customers.

Key Responsibilities

• Visit K–12 schools within the assigned territory.
• Meet principals, correspondents, academic coordinators, teachers and school management representatives.
• Present and explain the academic features, quality and benefits of Jessi Publications’ textbooks.
• Provide samples and conduct product presentations where required.
• Understand the curriculum and textbook requirements of each school.
• Follow up with schools and convert enquiries into confirmed orders.
• Develop new school accounts and maintain strong relationships with existing customers.
• Achieve assigned sales and collection targets.
• Maintain accurate records of school visits, enquiries, follow-ups and orders.
• Gather feedback from academicians and communicate market requirements to the company.

Candidate Profile

• Graduate in any discipline.
• Strong communication, presentation and interpersonal skills.
• Comfortable travelling regularly and meeting school authorities in person.
• Confident, persuasive and capable of building professional relationships.
• Self-motivated, organised and focused on achieving targets.
• Basic proficiency in using smartphones, email and reporting applications.
• Knowledge of the local area and local language is preferred.

Experience in educational publishing, school sales, institutional sales, EdTech or educational products will be an advantage. Fresh graduates with strong communication skills and an interest in sales may also apply.

What We Offer

• Fixed salary with performance-based incentives.
• Travel and field expenses as per company policy.
• Product and sales training.
• Opportunities for career growth within the organisation.
• The opportunity to work with schools and contribute meaningfully to education.

Candidates must be willing to travel extensively within the assigned territory and visit schools regularly.

Pay: ₹25,000.00 - ₹40,955.28 per month

Work Location: In person