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Category Manager

Posted on Feb. 10, 2025

  • Mangere, New Zealand
  • No Salary information.
  • Full Time

Category Manager

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Why join Walter & Wild?

Walter & Wild is a fiercely independent New Zealand manufacturing company behind a portfolio of iconic brands like Aunt Betty’s, Hubbards, New Zealand Natural Ice Cream and many more. We're not your typical FMCG – we value passion, innovation, and fun! We're commercially savvy, operate with smooth agility, care about our people, curious and innovative individuals who believe in doing what's right, even if it means taking the road less travelled.

Our Values are important to us. It is what makes us Walter & Wild. We are Kind, Loyal, Accountable, Brave, Challengers, and Playful.


We’re on the hunt for a superstar Category Manager to join our Sales team at Walter & Wild. You will be responsible for driving category-based thinking across the business that flows into Marketing and Sales planning. This is a permanent full-time role and will report directly to the Category Development & Revenue Manager. You will be providing support for both New Zealand and Australian markets.


Key Accountabilities but not limited to:

  • Drive category-based thinking across the business that flows into Marketing and Sales planning
  • Conduct data analysis across all 4Ps to drive business growth
  • Develop trade presentations with the sales and marketing team
  • Conduct annual reviews and deep dive analysis for brand planning
  • Provide support to the marketing team with stage & gate business case documents
  • Manage and distribute a standard reporting suite with actionable insights and make improvements as required
  • Manage SKU prioritisation suite and setting priority rankings to maximise returns and efficiency
  • Monitor and track NPD performance, measuring post-launch results
  • Ensure data integrity across all external data sources and maintain relationships with data providers

About you

  • FMCG experience
  • Direct experience in category management or development
  • Confident with scanned and shopper data
  • Solid communication and presentations skills with exceptional attention to detail
  • Commercial savvy and results oriented
  • Ability to utilize a broad range of business software e.g. Microsoft Office, Circana
  • Ability to analyze business to highlight key result areas to develop and execute improvement plans.
  • You may be a category manager with a couple years of experience under your belt or a super star analyst who is ready to take the next step.


If you're ready to bring your passion and energy to Walter & Wild, we want to hear from you!


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