Commercial Strategy Manager

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Who are we?

Burnbrae Farms is a 6th generation Canadian family-owned company that is operated today by the 4th generation of the Hudson family. We are proud to be one of Canada's leading egg processors with farms, grading stations and processing operations across the country.

Today, Burnbrae has grown into the leading egg processor in Canada, with an attractive consumer brand and value-added products that include Egg Creations!, Simple Egg Whites, EGG Bakes!, EGG Bites! and EGGS2go!. We partner with 400 local egg farmers across the country and we operate in five provinces; including British Columbia, Alberta, Manitoba, Quebec and Ontario with 6 farms, 2 distribution centres, 8 grading stations, 3 processing plants grading, boiling, cooking and shipping eggs across Canada. With a bright future and ambitious plans, the company continues to grow nation-wide and currently employs over 1700 passionate, dedicated employees.

Position Title: Commercial Strategy Manager

Term: Permanent Full-time

Work Mode: Hybrid

Reports to: Director, Commercial Strategy & Planning

Direct Reports: None

Salary Range: TBD

Bonus: Yes/ No

Address: 940 Matheson Blvd. E. Mississauga, ON L4W 2R8

Reporting to the Director, Commercial Strategy & Planning, this function plays a crucial role in meeting company revenue, category share and profit targets, advancing strategic customer partnerships and enabling cross functional collaboration. You will be responsible for the commercial aspects of our brand strategy, while also ensuring the successful execution of these strategies with our customers. You will be the subject matter expert in our category data & tools as well as responsible for insights, trends & perspective on market dynamics. As part of a cross functional business team, you will be responsible for identifying category growth opportunities that both allow Burnbrae to achieve our objectives while also driving category growth for our customers.

DUTIES/RESPONSIBILITIES:

• 4Ps Strategy, Tactics & Ownership of Commercial Guidelines: Collaborate closely with Consumer Marketing & Account Management to design and execute optimal 4Ps strategies to achieve growth targets. As the owner of our commercial guidelines you will be responsible for making fact-based, actionable recommendations internally & externally.
• Category & Customer Insights Leadership: Support Burnbrae Sales organization and our customers with actionable category insights focused on achieving revenue & market share and profit goals.
• Strategic Planning: key role in internal business planning processes focused on both near term objective setting as well as long range business planning. Serve as the Commercial voice in all innovation discussions collaborating cross functionally to bring innovation plans to life with our customers.
• Trade Spend Activation Opportunities & ROI: Collaborate with Commercial Finance to determine optimal product pricing and promotional guardrails based on desired outcomes.
• Key Business Process Leadership: Leadership of key cross functional monthly forums central to business team effectiveness

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• 3-7 years of experience in category management, sales, marketing, or commercial strategy roles from a CPG company
• Minimum Bachelor’s Degree in Business/Commerce
• Experience and ability to use Nielsen, Numerator and / or other syndicated data tools. Experience with customer specific data sets considered an asset.
• Ability to manage ambiguity and translate Information → Data → Insights → Actions
• Self-starter with ability to perform well in fast-paced, changing environment
• Ability to collaborate cross functionally and externally to achieve desired business outcomes
• Excellent communication and presentation skills with internal and external stakeholders
• Strong Excel and Powerpoint skills & aptitude for business planning
• Basic experience with SAP TPM (or other TPM Software)

BENEFITS:

• Benefits
• Extended Health Care
• Vision Care
• Dental Care
• Employee and Family Assistance
• Short-Term and Long-Term Disability
• Life Insurance
• Company Pension Plan

**Burnbrae Farms welcomes and encourages applications from all qualified candidates, including those with disabilities. Accommodations are available upon request for candidates taking part in the selection process. Should you require accommodation during any part of the selection process please let the recruiter know.

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company events
• Company pension
• Dental care
• Employee assistance program
• Extended health care
• On-site parking
• Paid time off
• Vision care
• Work from home

Application question(s):

• Do you have 3–7 years of experience in category management, sales, marketing, or commercial strategy within a CPG company?
• Do you have experience using Nielsen, Numerator, or other syndicated data tools?
• Do you have experience working with customer-specific data sets?
• Do you have experience with SAP TPM or other Trade Promotion Management software?
• Are you legally authorized to work in Canada?
• How many years of experience do you have collaborating cross-functionally and externally to achieve business outcomes?
• Are you comfortable working in a fast-paced, changing environment?

Work Location: In person