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Consumer & Shopping Planning Manager
Posted on Aug. 25, 2025
- Dublin, Ireland
- 0 - 0 USD (yearly)
- Full Time

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- Proactively define and communicate opportunities for growth across the Diageo portfolio and the key brands in remit, to influence the annual business planning process and prioritisation. Work with brand and cross functional teams to help enable the creation and execution of outstanding brand business plans, growth drivers and creative briefs that put the consumer at the heart.
- Ignite deep and differentiated insight with strong external curiosity, in combination with marketing effectiveness (M&E) to ensure we apply findings to fuel brand growth across campaigns (ATL and BTL) and innovation
- Ensures brand strategies are translated to clear opportunities to win at the point of purchase, both in the bar, retail trade and online, based on sound shopper insight
- Build a balanced and vibrant consumer and shopper culture, by continually bringing to life the consumer/shopper and their motivations, the on and off trade environment and the cultural context (outside-in thinking)
- Provide strategic leadership, insight/key learning throughout the annual planning process. This ranges from measuring and evaluating previous years’ activities, to providing insight and inspiration, to facilitating workshops, to leading the category/brand/ customer marketing team with an objective opinion on the key issues to be addressed and the way forward
- Own all stages of primary and secondary research, from methodology selection to vendor management to maintaining high standards of reporting to ensure learning is presented in a practical, inspiring way. Make judgment on which information to use and the level of confidence people should have in using it. Importantly, ensure all research is aligned with our Responsible Research Policy
- Knowledge or experience of the alcohol/FMCG world is advantageous, but not mandatory
- Previous Experience in wither agency or inhouse FMCG in research/planning/marketing roles, with a significant focus on strategic thinking and brand, consumer and shopper planning
- Unbridled curiosity for understanding consumers, shoppers and culture, and ability to craft powerful and actionable insights and apply this knowledge to opportunities for commercial growth
- A persuasive communicator and skilled storyteller - ability to influence across senior levels and proven track record of landing insight with impact in a simple and compelling narrative.
- Excellent story teller and bringing people along the journey
- An individual who has the ability to influence across senior levels in the business.
- Good mix of numeric/data based skills, with passion for creativity and innovation
- Resilience and emotional intelligence to build collaborative and powerful relationships
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