Content Strategist

Job Purpose

BBC StoryWorks, BBC Studio’s global creative content division, is seeking a creative strategist to support the StoryWorks APAC in developing and delivering innovative and high-quality content solutions across existing and prospective client portfolio.

Seeking a highly creative, collaborative, and adaptable content strategist who can capably work inside a matrix of stakeholders to develop creative strategies that maximise quality brand storytelling across BBC owned platforms.

Key Responsibilities and Accountabilities

Who you are:

BBC StoryWorks content strategists build on the BBC’s award-winning global expertise by creating multi format storytelling that capture audiences’ imagination and provides maximum ROI for brands.

You are someone with strong experience in digital content development across multiple formats and commercial experience working directly with advertising clients on branded content to achieve their KPIs while maintaining excellence in storytelling.

You can confidently and creatively respond to client briefs with creative ideas, collaborating with a series of in house and outsourced creators to executive produce the resulting high quality digital native content across multiple formats. You can defend this creative strategy to ensure maximum quality working with client stakeholders.

You have strong editorial experience and keenly passionate about the latest trends in storytelling, with a keen understanding of the competitive landscape. A strong creator network across formats and topics is a plus.

You can creatively lead, delegate, motivate, and coordinate with external creators, on deadline, while liaising with internal and external stakeholders to achieve the highest quality of work to BBC standards.

You are accustomed to flexible working with the possibility of travelling for production projects. Experience and understanding of communication across markets APAC, including China and Japan is a plus.

The role reports to the Creative Director, BBC StoryWorks APAC, and works closely with a matrixed group of media, sales and editorial professionals within the BBC.

Knowledge, Skills, Training & Experience

• Minimum 5-9 years experience in social, content or digital strategy. Agency or brand experience a plus.
• Experience as a Producer or Executive Producer in video production, with a thorough understanding of post-production and editing processes.
• Confident presentation skills and the ability to communicate creative concepts passionately and effectively.
• Strong experience in copy writing, scripting, and exec producing multi format content.
• Experience in working with native/client-funded content/content marketing
• Excellent people, client and communication skills.
• Self-motivated, adaptable and flexible
• Ability to work with vendors and commission on vision, on budget and on deadline.
• Must be entrepreneurial, a problem-solver, detailed reader/line editor and creative thinker.
• Exemplary insights led pitch development, strategy decks and presentation skills.
• Deep understanding of current social, branded content, digital, mobile and tablet landscapes
• Experience with the Adobe suite (Photoshop, Premiere Pro, Illustrator) is a plus.

Job Impact

Decision making:

Always thinking both locally and globally to make key decisions on content and campaigns to win briefs, this output of this role represents the commercial face of the BBC brand. It is vital that this content and the strategist embodies the BBC values and quality at all times.