Copywriter

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• Senior Copywriter: Brand Communication & Multilingual Storytelling

Company: Savitara Infotech Job Title: Senior Copywriter – Brand Communication & Multilingual Storytelling Location: Ahmedabad (On-Site) Experience: 4–8 years Reports To: Creative Director / Director – Brand Strategy & Business Growth

About Savitara Infotech

Savitara Infotech is a dynamic, multi-domain company operating across Real Estate (Savitar Realty), Travel (GoGoTrips, TravelXplore), and Immersive Tech. We are committed to crafting narratives that resonate deeply with diverse audiences. We seek a creative and strategic writer who can deliver emotional and culturally relevant stories across multiple languages.

The Role: Strategic Thinking, Emotional Writing

We are looking for a Senior Copywriter who can think strategically and write emotionally in English, Hindi, and Gujarati.

You will be crucial in defining the brand voice and bringing marketing ideas to life across Savitara’s multi-vertical ecosystem. You'll collaborate closely with design and creative teams to deliver impactful campaigns, video scripts, and essential marketing materials that connect authentically across varied audiences and cultures.

Key Responsibilities

• Multilingual Content Mastery:
• Write, localize, and adapt compelling copy for ads, campaigns, social media, video scripts, and brand films in English, Hindi, and Gujarati.
• Ensure all messaging maintains cultural relevance, emotional resonance, and linguistic accuracy across all target markets.
• Strategic Narrative Building:
• Build foundational brand narratives, defining taglines, and campaign themes that are tightly aligned with the overall business strategy.
• Apply solid marketing communication and storytelling principles to simplify complex concepts into engaging, digestible content.
• Creative Collaboration & Review:
• Collaborate with the creative and strategy teams to develop integrated concepts and effective communication frameworks.
• Serve as a guardian of brand standards by reviewing and refining all copy for clarity, tone, and overall brand alignment.
• Insight-Driven Messaging:
• Conduct research on audience insights and industry trends to continuously evolve and sharpen messaging styles and campaign pitches.

Required Skills & Qualifications

• Linguistic Command: Strong command of English, Hindi, and Gujarati (both verbal and written) is mandatory.
• Campaign Experience: Proven experience writing for branding, digital, and advertising campaigns across various media.
• Voice Crafting: Demonstrated ability to craft and maintain distinct brand voices across diverse verticals and target audiences (e.g., from tech to travel).
• Communication: A solid grasp of core marketing communication and storytelling principles.
• Portfolio: A strong portfolio showcasing creative range and evidence of cultural fluency in writing.

Preferred Background

• Industry Expertise: Experience writing for lifestyle, real estate, or travel communication is strongly preferred.
• Video/Social Experience: Familiarity with campaign scripting, video production, and social-first storytelling (e.g., scripting for short-form video/Reels).

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Sola, Ahmedabad, Gujarat: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Copywriting: 4 years (Required)

Language:

• English/Hindi/Gujarati (Required)

Location:

• Sola, Ahmedabad, Gujarat (Required)

Work Location: In person