Digital Campaign Specialist

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Introduction:
Our Organisation

Guide Dogs Victoria is a leader in breaking down barriers that enable our people to live life without limits.

Our organisation recognises and responds to the diverse needs and choices of our Clients. We specialise in providing high quality and safe services and supports to people living with low vision or blindness and other disabilities.

We are one of Australia’s most trusted charity and an employer of choice in the disability and aged care sectors. We recognise and celebrate the diversity of our employees and volunteers and the benefits this brings to our organisation. Our people enjoy an inclusive and culturally safe work environment free from all forms of discrimination. Guide Dogs Victoria is a place where talent is recognised and innovation is encouraged.

Description:
Who we are looking for:
The role is responsible for developing multi-channel digital campaign strategies that deliver results at every stage of the funnel. You’ll spend each day working with a small internal team and agency focused on delivering industry-leading results, and best-in-class user experience for current and new donors, volunteers and clients alike. You will be required to:

Provide critical insights, managing reporting frameworks, identifying campaign opportunities and optimisations in collaboration with other business units.
Track and optimise landing page conversions with the content team, ensuring alignment between in-platform trends and the destination page content.
Lead marketing automation best practice through developing a deep understanding and familiarity with our systems, mapping additional requirements, then managing delivery.

Help determine journey builds and how they integrate with paid campaign activity, ensuring a seamless experience across digital channels to drive new client and donor acquisition as well as upsell and cross-sell of services/ donations.
Manage budget, timelines and processes looking for ways to streamline workflow and improve cost, speed and quality.
Stay ahead of trends and platform changes.
Work with the other areas of the organisation to design campaigns and report back on performance

You’ll be responsible for:
Acting as a central point for all departments to ensure cross collaboration and seamless communication
Content and email marketing
Social media marketing
Search engine optimisation (SEO)
Digital analytics
Web data & content population
Journey build and management

Skills and Experiences:
Qualifications, Knowledge, Skills and Experience

Proven experience (4 years) in a similar Digital Marketing, Campaign Management or Activations role.
Strong proficiency in digital marketing across social, google and programmatic.
Experience on tools such as GA4, Google Ads, Salesforce and Meta Business Manager. Ideally Active Campaign or Campaign Monitor to demonstrate email campaign experience. CMS experience.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Analytical mindset, with the ability to interpret data and provide insights that drive business decisions.
Strong business acumen and understanding of how digital marketing fits into broader business objectives.
Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and stakeholders

Who you are:
Passionate about collaboration, keen to assist internal teams by providing guidance to optimise campaigns, helping to align goals with broader business objectives.
Innovative by nature, always staying up to date with digital trends and new ideas to improve performance and engagement.
Exhibit outstanding time management and multi-tasking abilities, planning, analytical and problem-solving skills, with ability to work independently.
A dog/animal lover

Benefits

• A competitive remuneration package that reflects skills and experience, which includes tax free salary packaging of up to $18,550.
• 6 weeks paid parental leave.
• Support towards your professional development including paid study leave, educational assistance and an external mentoring program.
• Wellbeing program which includes an annual wellbeing calendar, discounted health insurance, employee assistance program, skin checks and annual flu vaccinations.
• Reward and Recognition program.
• Join us in making a difference in the lives of those we serve – both human and canine!

Important

We are an equal opportunity employer who is known for providing a work environment that embraces and values diversity, equity, inclusion and accessibility. We encourage applicants of all backgrounds, including Aboriginal and Torres Strait Islander people, people with disabilities including low vision or blindness, people from CALD and LGBTQIA+ communities, and people of all ages to apply for our roles.

We are committed to making workplace adjustments and to support candidates through the recruitment and selection process. Please reach out to our team at hr@guidedogsvictoria.com.au if you require reasonable adjustments be applied.

Mandatory Safety Screening Checks

This role requires the successful candidate to complete and receive a clear result for National Police Check, Working with Children Check and if required, further compliance checks based on the position requirements.

All employees are also required to comply with COVID-19 vaccination requirements as a condition of their employment. Vaccination evidence or valid medical exemption must be provided prior your commencement date. 

We recognise and celebrate the diversity of our employees and volunteers and the benefits this brings to our organisation.

Our people enjoy an inclusive and culturally safe work environment free from all forms of discrimination.

Lived experience as a person with a disability is highly valued.

Lived experience supporting a person with a disability is highly valued.