Digital Content Specialist

Do you enjoy creating high-performing content and using data to improve engagement and conversion? We are looking for a Digital Content Specialist to join Danske Bank Finland’s Digital Journeys & Performance team and help drive lead generation and customer growth on danskebank.fi.

Creating Growth with Content

This role sits at the core of Danske Bank Finland’s Personal Banking customer acquisition efforts and contributes directly to lead generation and conversion across key evaluation and decision-stage journeys. You will create and optimise content across paid and owned channels, with a particular focus on helping customers move from consideration to lead submission. You will work closely with colleagues across content, design, search engine optimisation (SEO), digital marketing and customer experience to deliver effective and integrated customer journeys.

Your tasks include:

• Creating and publishing conversion-focused content across paid advertising and landing pages on danskebank.fi, tailored to high-intent user moments and decision-stage journeys.
• Creation of platform-native concepts, tracking trends, and translating learnings into reusable assets for other channels.
• Monitoring content and campaign performance using analytics and experiment results; turn insights into prioritised optimisations and clear recommendations shared with stakeholders.
Partnering with stakeholders: work closely with Digital Journeys & Performance colleagues, Commercial Teams, product/domain experts, and design to align briefs, and deliver integrated experiences.

About you:

• Demonstrated and hands-on performance-oriented content production background and skills: proven ability to create content that is clear, persuasive, and aligned to measurable outcomes in both written and visual formats also with the help of AI.
• Analytics + experimentation mindset: able to use analytics and test results to make decisions, prioritise optimisations, and show results
• EO and paid ads channel understanding: a good understanding of how SEO and paid/owned channels work together to drive performance; able to incorporate SEO/Generative AI Engine Optimisation (GEO) principles into content execution.
• Collaboration and stakeholder management: able to work cross-functionally, gather feedback, and move work forward efficiently.

• Curiosity for new tools and ways of working: motivated to apply new Martech stack/AI and production tools to assist in contributing to commercial goals.
  

Work Life in Danske Bank

You will have the opportunity to shape outcomes in a key role and work closely with experienced and supportive colleagues in a team with high psychological safety and a collaborative spirit.

At Danske Bank, you join a work community where we want everyone to be able to grow, be themselves while maintaining their well-being. More: https://www.danskebank.com/careers

Interested?

Take the next step in your career and apply to the Digital Content Specialist role by 21 June 2026. To apply, please:

• Answer 4 pre-screening questions
• Upload your CV

• Upload your portfolio with examples of written and video format content and where applicable, explaing how you have used AI in the content production
  

If you have any questions about the role, you are welcome to contact Anna Rowlinson, Head of Digital Journeys & Performance by email anna.rowlinson@danskebank.fi or by call on Monday 8 June between 11.00-12.00 or on 050 3065388 on Wednesday 17 June between 13.00-14.00.

Due to summer holidays we except this recruitment to be finalized by the end of August. We look forward to hearing from you!