Digital Growth Marketing Manager

NICE TO MEET YOU!

FELFEL is New York’s hottest food tech scale-up, changing the way people eat at work. Our smart fridges bring the city’s best local chefs and trendiest restaurants straight to the office—every single day. We’re all about great food, smart tech, and top-notch hospitality, making office meals something to look forward to.
We’re looking for a Digital Growth Marketing Manager to build and scale our digital marketing engine. This is a mid-level, hands-on role reporting directly to the VP Growth, where you’ll own everything digital—from campaigns to analytics—helping FELFEL grow fast and smart.

IN SHORT

This role is for someone who lives and breathes digital growth and wants to take full ownership of FELFEL’s digital marketing presence. You’ll be the go-to person for everything digital: building campaigns, optimizing our website, running A/B tests, analyzing data, and creating workflows that turn website visitors into qualified leads.
You won’t just be handed a playbook—you’ll create it. We want someone who can spot opportunities, propose experiments, and translate results into growth strategies that work at scale. You’ll work hand-in-hand with our content team to make sure every blog post, social ad, and landing page is fully optimized to drive traffic, capture leads, and move prospects through the funnel.

YOUR RESPONSIBILITIES

In this role, you will:

• 
  Build and Own Our Digital Strategy: Design and execute campaigns that move people from unawareness lead MQL SQL.
• Website Optimization: Manage our Squarespace website, improve speed, design, and SEO to increase visibility and conversions.
• Email Marketing & Automation: Create email nurture flows, newsletters, and re-engagement campaigns in HubSpot to keep leads warm and moving through the pipeline.
• Landing Pages & Lead Capture: Develop high-performing landing pages and forms for events, campaigns, and downloadable resources.
• Conversion Rate Optimization (CRO): Run A/B tests on CTAs, page layouts, and email subject lines to improve conversion rates.
• Campaign Analytics & Reporting: Build dashboards in GA4 and HubSpot, analyze performance metrics like CTR, CPL, and MQL SQL rates, and use insights to refine campaigns.
• SEO & Content Support: Collaborate with the content creator to ensure all content is optimized for search and integrated into lead generation workflows.
• Paid Campaign Support: Coordinate or manage LinkedIn Ads, Google Ads, and retargeting campaigns where needed.
• Cross-Functional Collaboration: Work closely with sales, accounts, and food teams to ensure digital marketing campaigns align with FELFEL’s overall business goals.

YOUR PROFILE

• Experience: 3–5 years in digital marketing, growth marketing, or demand generation in B2B SaaS, food-tech, or e-commerce.
• Tools: Hands-on experience with HubSpot, Squarespace, GA4, GTM, LinkedIn Ads, Google Ads, Canva, and similar platforms.
• Growth Mindset: You understand the full lead funnel and know how to build scalable systems for awareness, lead generation, and conversion.
• Analytical Skills: You’re comfortable diving into dashboards, pulling insights, and turning data into action.
• Hands-On Execution: You like working at a fast pace, building landing pages yourself, running A/B tests, and iterating quickly.
• Collaborative Spirit: You’re comfortable working closely with the content team, sales team, and leadership to make sure campaigns align across departments.
• Strategic Thinking: You can plan big-picture growth initiatives but are also happy to roll up your sleeves to make them happen.

YOU WILL BE MEASURED BY

• Qualified leads generated (MQLs, SQLs)
• Conversion rates across landing pages, email campaigns, and funnels
• Pipeline contribution from digital campaigns
• Cost per lead (CPL) and other efficiency metrics

OUR BENEFITS

• Lots of delicious food in our own office FELFEL fridge
• The finest Italian coffee and tea, thanks to Gavetti, our innovative office coffee machine which will be launching soon to customers in NYC!
• Central location: Our office is located in the heart of New York City in Flatiron, within easy access to public transit, the Union Square Greenmarket, Eataly and other sources of culinary inspiration. Our Operations Center is in Greenpoint, Brooklyn.
• 20 days of PTO and 10 holidays (some flexible)
• Comprehensive and affordable healthcare insurance options
• 401k plan
• Paid parental leave
• may change over time, these are a sample of what we have now.

APPLY NOW

We’re looking forward to hearing from you! Please apply in the link!

ABOUT US

FELFEL is a Swiss family-owned scale-up founded in 2013. The company is known for its ‘FELFEL’ smart fridges and its coffee brand ‘Gavetti’ for the office food market. In 2024 FELFEL launched as an innovative foodtech pioneer in the US. The company now serves around 1,000 locations in Switzerland and New York and employs around 150 employees in total.
www.felfel.com

FELFEL VALUES

We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran’s status.
Discover more at: felfel.com

Start: As soon as possible
Employment level: Full-Time overtime exempt, preferred
Pay: The pay for this role is $100'000-120'000/Year
Location: New York City