Digital Marketing Executive

Overview:

The Digital Marketing Executive is critical in executing and optimising digital marketing strategies, working with the Marketing & Communications Manager to drive brand awareness, increase online visibility, and grow revenue across all departments. The role involves managing digital advertising campaigns, enhancing SEO performance, analysing data insights, and collaborating across teams to ensure a unified and effective online presence.

About The Role

Key Responsibilities:

Digital Campaign Management

• Plan, launch, manage, and optimise paid advertising campaigns (Google Ads, social media, display ads, etc.).
• Monitor campaign performance and adjust strategies to maximise return on investment (ROI).
• Collaborate with digital marketing agencies and third-party vendors to execute campaigns.

Performance Monitoring & Analytics

• Track and report on key performance metrics using tools like Google Analytics and Google Search Console.
• Provide actionable insights and recommendations to improve campaign results.
• Present regular performance updates to management.

SEO & Content Strategy

• Optimise website content for search engines (on-page SEO, keyword strategy, technical SEO).
• Oversee the creation of engaging content (blogs, newsletters, promotional emails, ezines).
• Maintain brand voice and ensure consistency across all digital platforms.

Website Management

• Serve as CMS administrator for both hotel websites, managing updates and supporting development projects.
• Coordinate with designers and developers to enhance user experience and performance.
• Maintain and update image libraries across all relevant platforms (e.g., CMS, OTAS, Ice Portal, TripAdvisor, Leonardo).

Brand & Reputation Management

• Monitor online reputation and coordinate responses to feedback with hotel management.
• Maintain chatbot systems and ensure they are updated and functioning efficiently.
• Drive initiatives that enhance brand recognition and customer engagement.

Strategic Development

• Stay up to date with industry trends, digital tools, and emerging technologies.
• Identify new digital opportunities to support business growth.
• Assist in creating annual digital marketing strategies and budgets in collaboration with the Marketing Manager.

Requirements & Qualifications:

• 5+ years' hands-on experience in digital marketing.
• Proven track record managing SEO/SEM, email marketing, paid advertising, and social media.
• Strong working knowledge of Google Analytics, Google Ads, and other performance tracking tools.
• Experience with CMS systems and website optimisation.
• Ability to create compelling and SEO-optimised content.
• Strong analytical mindset and problem-solving ability.
• Excellent communication and interpersonal skills.
• Highly proficient in English with exceptional copywriting skills.

Desirable Qualifications:

• Degree or certification in Digital Marketing, Marketing, Communications, or a related field.
• Experience in the hospitality or tourism industry.
• Familiarity with CRM systems, email marketing tools, and design basics.

Personal Attributes:

• Strategic thinker with a passion for digital innovation.
• Detail-oriented with strong organisational and time management skills.
• Team player with the ability to work cross-functionally.
• Flexible, adaptable, and eager to learn.
• Professional, motivated, and committed to delivering high standards.

Required Criteria

• 5+ years' hands-on experience in digital marketing
• Proven track record managing SEO/SEM, email marketing, paid advertising, and social media
• Strong working knowledge of Google Analytics, Google Ads, and other performance tracking tools
• Experience with CMS systems and website optimisation
• Ability to create compelling and SEO-optimised conten
• Strong analytical mindset and problem-solving ability
• Excellent communication and interpersonal skills
• Highly proficient in English with exceptional copywriting skills

Desired Criteria

• Degree or certification in Digital Marketing, Marketing, Communications, or a related field
• Experience in the hospitality or tourism industry
• Familiarity with CRM systems, email marketing tools, and design basics

Skills Needed

About The Company

We are an independent, family-owned hotel with a story that started in the 1930s when Marie O'Sullivan, just fourteen years old, began working in her aunt's guesthouse (which she eventually bought and ran herself.)

That spirit of hard work, resourcefulness, and determination still guides everything we do today. Being family-owned means we can make decisions based on what is right—for our guests, our team, our environment, and our community—not just what is profitable.

We believe that true luxury is not about being flashy or formal. It is a much quieter, warmer, kinder thing. It is about creating a place where people feel genuinely welcome and cared for, and that starts with how we treat one another.

Company Culture

What we stand for matters

Working at The Killarney Park means joining a team that values bravery, authenticity, and belonging.

• Being Brave

means speaking up with new ideas, taking ownership of your role, and doing things the right way even when it is challenging.

• Being Authentic

means bringing your real self to work. We do not want you to follow scripts or put on a fake smile; we want your natural warmth to shine through.

• Creating Belonging

means making sure everyone feels welcome and valued—our guests, and your teammates, too.

These are not just nice words. They guide how we show up, how we work, and how we make a difference every day.

Company Benefits

Working at The Killarney Park means being part of a close-knit, five-star team that values warmth, professionalism, and genuine hospitality. We’re proud to support our people with meaningful benefits, learning and development opportunities, and a positive, respectful workplace culture.

Perks of Being Part of Our Team:

• Learning & development programmes to grow your skills and career

• Staff parking

• Complimentary meals while on duty

• 50% off spa treatments and 20% off spa products

• Special off-peak accommodation rates for friends and family

• 50% off meals in the restaurant or bar

• 10% off orders in Luna Coffee & Wine

• Staff Charity Day participation

• Bike to Work scheme

• Monthly staff social events and a full yearly social calendar

• Monthly reward and recognition scheme

• €500 Employee Referral Scheme

At The Killarney Park, your career journey matters.

Vacation, Paid time off, Paid sick days, Retirement plan and/or pension, Flexible schedule, Office perks, Employee development programs, Employee discounts, Free parking, Cycle to work, Referral bonus, Competitive salary, Discount on spa treatments or products, Discount in gift shop, Free meals during shifts, Wellbeing Scheme, Work With Charities, Social Opportunities, Employee of the Month, Annual performance review, Culture of recognition, On the job learning, Progression opportunities, Bereavement leave, Long service awards, Staff celebration events, Company employee App

Salary

Not disclosed