General Manager

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Position Details:

Reports To: Chief Executive Officer / Executive Leadership

Location: Rural Leaf Headquarters

Employment Type: Full-Time, Permanent

Position Summary:

The General Manager (GM) is a senior leadership role responsible for overseeing the operations of eight retail cannabis stores through direct management of Store Managers. The GM provides strategic and operational leadership to ensure compliance, profitability, and customer satisfaction across all locations. In addition to multi-store oversight, the GM carries executive level responsibilities, including driving company-wide projects, supporting business development, coordinating the onboarding and integration of new stores into the company, and ensuring financial leadership through support of the Finance Manager.

Key Responsibilities:

Leadership & Multi-Store Management:

• Provide direct supervision, regular communication, coaching, and performance management for eight Store Managers
• Establish consistent operational standards across all stores and ensure compliance with company policies, procedures, and service standards.
• Lead regular management meetings to review performance, share best practices, and align store managers on company goals.
• Develop leadership capabilities within the management team, ensuring strong succession planning.
• Coach, train and mentor Store Managers, including performance management and progressive discipline (if needed).

Strategic & Operational Oversight:

• Oversee store-level financial performance, including sales targets, expense management, and profitability.
• Analyze business performance data and prepare quarterly/annual reports and recommendations for ownership/executive leadership.
• Implement strategies to drive customer experience, brand consistency, and operational efficiency across all locations.
• Support the development and execution of annual budgets and operating plans.
• Work closely with the Finance Manager to ensure accurate and timely financial reporting, payroll administration, and compliance with tax/regulatory requirements.
• Support creation and implementation of financial policies, budgets, forecasts, and major expenditures.
• Work with the executive team to identify major expenditure priorities related to maintenance of existing assets.

Projects & Expansion (Executive Level Functions):

• Lead special projects related to business growth, operational improvement, and compliance.
• Work with banks and lenders to secure and expand borrowing opportunities for growth.
• Participate in and support the selection and financial analysis of potential new store acquisitions and buildings.
• Oversee onboarding and integration of new stores, including staffing, systems setup, policy/procedure implementation and training, and compliance readiness.
• Act as a liaison with regulators, vendors, and other stakeholders to ensure smooth operations and compliance.
• Develop and support the implementation of the company annual strategic plan.

Compliance & Risk Management:

• Ensure all stores comply with provincial and federal cannabis regulations, including licensing, inventory management, and reporting requirements.
• Monitor and audit store-level compliance practices; work with store managers to implement corrective actions as needed.
• Stay up to date on changing cannabis legislation and proactively adjust company policies and practices.
• Oversee financial risk management activities in partnership with the Finance Manager, ensuring strong internal controls and accountability.

People & Culture:

• Support a strong organizational culture aligned with company values and guiding principles.
• Support HR related activities such as recruitment, compensation, training, employee engagement, and performance management.
• Oversee escalated employee relations issues, including investigations, disputes, or terminations.
• Ensure health & safety standards are consistently met across all locations.
• Provide direct coaching, mentorship, and oversight to the Finance Manager, setting and ensuring alignment with company goals and operational needs.

Qualifications & Competencies:

• Minimum 6–8 years of progressive retail management experience, with at least 3 years in multi-site or senior leadership roles.
• Experience in Cannabis retail, or other highly regulated provincial or federal retail sectors is preferred.
• Strong financial acumen with experience managing budgets, sales targets, and profitability.
• Demonstrated project management skills and ability to lead cross-functional initiatives.
• Excellent leadership, communication, and people management skills.
• Ability to thrive in a fast-paced, regulated environment with shifting priorities.

Working Conditions:

• Home office-based role with frequent travel to retail locations as needed.
• Requires handling sensitive financial data with confidentiality and integrity.
• Must be able to adapt to changes in regulations and business needs.

Compensation & Benefits:

• Annual salary of $80k-$100K based on relevant skills and experience.
• Bonus program of up to $6250.00/quarter based on achievement of quarterly goals and objectives.
• Health and wellness benefits.
• Employee discounts on company products.
• Professional development and growth opportunities.

If you are a detail-oriented management professional with experience in retail or regulated industries and a passion for leadership, we encourage you to apply and be part of our growing team!

Job Type: Full-time

Pay: $80,000.00-$100,000.00 per year

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• Mileage reimbursement
• On-site parking
• Paid time off
• Profit sharing
• Store discount
• Vision care
• Work from home

Work Location: In person

Application deadline: 2026-01-08
Expected start date: 2026-01-15