Growth Marketing Manager

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Company Overview

PetScreening™ is the fastest-growing pet-property tech SaaS company — reimagining how pet management works for property owners and operators. We help housing providers manage residents' pets and assistance animals digitally while driving operational efficiency and generating new pet-related revenue streams.

We’re looking for a strategic, data-driven Growth Marketing Manager to lead our demand generation and paid growth strategy. This role owns full-funnel campaign development, optimization, and analysis across paid channels, ABM, and partnerships. You’ll operate at the intersection of creativity and analytics — leveraging insights, experimentation, and automation to drive scalable, measurable growth.

If you thrive on performance data, have a knack for testing and optimizing across channels, and can balance analytical precision with creative instincts — this is your next move.

Key Responsibilities

• Manage paid media initiatives — own end-to-end execution of paid digital campaigns across search, social, display, and retargeting to drive qualified leads and revenue growth.
• Develop and optimize omni-channel growth campaigns — integrate paid, owned, and earned tactics including partnerships, associations, ABM, email, and organic channels.
• Oversee campaign planning and execution — manage timelines, assets, and deliverables through project management software, ensuring alignment across marketing, sales, and product teams.
• Partner with creative and content teams to develop high-performing ad creative, landing pages, and offers that convert.
• Design and implement rigorous testing frameworks (A/B and multivariate) to validate creative, targeting, and messaging hypotheses.
• Measure performance and communicate insights — own KPI reporting, attribution modeling, and dashboards to identify growth levers and ROI opportunities.
• Manage marketing budgets and media spend, ensuring cost-efficiency, target ROAS, and continuous optimization of channel mix.
• Stay ahead of emerging platforms and trends — evaluate new paid opportunities, martech tools, and AI-driven optimizations to maintain competitive advantage.
• Mentor and collaborate with team members on performance marketing best practices, data analysis, and experimentation discipline.

Physical & Core Requirements

Essential Job Functions

• Prolonged periods of computer-based work leveraging digital marketing tools and analytics dashboards.
• Ability to lead campaign execution, analyze outcomes, and meet performance KPIs for lead generation, conversion, and engagement.
• Active participation in team meetings, campaign debriefs, and cross-functional collaborations, including regular in-office attendance as part of our hybrid model.

Qualifications & Skills

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in growth or performance marketing, preferably in SaaS or tech environments.
• 5+ years managing paid media channels (Google Ads, Meta, LinkedIn, programmatic, etc.) with demonstrable ROI results.
• Proficiency in analytics and visualization tools (Google Analytics 4, Looker Studio, Tableau, etc.) and marketing automation platforms (HubSpot or comparable CRM).
• Deep understanding of digital attribution models, conversion tracking, and campaign measurement.
• Strong grasp of funnel strategy and lifecycle marketing, including lead nurturing and ABM execution.
• Exceptional project management and cross-functional collaboration skills.
• Analytical mindset with creative intuition — able to blend storytelling with data.
• Startup mentality: resourceful, proactive, and comfortable testing fast and pivoting faster.

About PetScreening

Our Vision:

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests.

What We Do:

PetScreening™ is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has a pet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area). Our large office provides space for independent, team, and large group collaboration within several different types of work spaces. Our casual office environment encourages our employees to bring their pets to work. We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Paid Family/Military/Bereavement leave
• Pet friendly office