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Head Of Digital Data - Driven Marketing
Posted on June 12, 2025
- Dublin, Ireland
- 0 - 0 USD (yearly)
- Full Time

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- A third-level qualification in Marketing, Communications, Business Administration, Data Science, or a related field is advantageous but not essential. Relevant experience and skills will also be considered.
- Strong leadership skills and several years of experience in digital (8+ years) with advanced expertise in paid digital media advertising strategy, CRM, Paid Media and data-driven marketing, ideally with a combination of both in-house and agency experience.
- Passionate digital expert with a deep understanding of how digital and media work within a CPG business model and the P&L levers that drive growth.
- Ability to strategically plan across all digital channels and platforms (social, display, video, PPC, etc.), understanding the roles each plays within the consumer journey, and ability to craft digital media strategies and activations that have delivered measurable results.
- Experience in developing and managing media budgets/forecasts, optimising spend for maximum return of investment.
- Constantly curious about consumers; deep understanding of consumer behaviour across all digital and media channels and an eye on the future to ensure Diageo is always at the forefront of change.
- Meticulous with adaptability to changing work environments, resilient, and quick to learn new things.
- Strategic leader, able to turn strategy into action, and stay focused on delivering the plan.
- Experience managing and inspiring cross-functional teams, organisations, and senior business leaders.
- Deep personal accountability for great performance, meeting, or exceeding targets and critical metrics.
- Able to synthesise data and consumer insights into successful engagement strategies, communicating complex information in a simple, straightforward, persuasive way, delivering clear and compelling narratives to influence both technical and non-technical audiences.
- Strong analytical skills, utilising a data-driven approach to decision-making and optimisation.
- Able to lead cross-channel audience strategies and implement a test-and-learn approach to media effectiveness.
- Strategy Leadership and Digital Capability: Build digital and data-driven marketing capability within Diageo and its agency partners to drive effective digital media planning that delivers category and brand growth. Collaborate with senior leadership to define objectives and key results, communicate performance results, make recommendations to internal and external partners, lead regular business reviews, and support innovation initiatives.
- Campaign Management: Lead data-driven digital plans, manage budgets, work with multiple stakeholders and external partners, and use data, insights, and econometrics to evaluate, report business results, and optimise performance.
- Digital-First and Dynamic Digital Creative Development: Support and challenge teams and agencies to deliver high-standard creatives fit for purpose and channels, tactics, and expected outcomes. Support the development of dynamic digital creative using the latest technology.
- Learning Agenda and Industry Trends: Lead and evolve a learning agenda to accelerate data-driven marketing in Diageo, stay informed on industry trends, and provide regular inspiration to teams.
- Governance Standards and Legal Compliance: Ensure that all precision marketing activities uphold governance standards and legal compliance requirements with partners, agencies, and vendors.
- Digital Upskilling: Support and upskill Marketing and Commercial team members in implementing data-driven marketing campaigns, developing a performance-focused mentality across Diageo.
- Team Leadership: Lead Media Agency relationships, promote team growth and excellence through active coaching, and mentor one direct report.
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