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Implementation & Activation Coordinator
Posted on July 26, 2025
- Sydney, Australia
- 0 - 0 USD (yearly)
- Full Time
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WPP Media
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About EssenceMediacom
A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Overview of role
The Implementation & Activation Coordinator is a critical foundational role, establishing operational excellence and responsible for supporting day-to-day work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimisation, and reporting.
Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.
The role involves the development and application of specialist technical skills.
Overview of Implementation & Activation
The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients.
Our Implementation & Activation team are fully embedded within our EssenceMediacom client teams, and accountable to the clients they work on.
The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (for example, Performance specialists who work across Social & Search).
Role responsibilties
Clients
- Establish an understanding of client challenges, objectives & initiatives.
- Help build on the agency's reputation for outstanding client service.
- Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.
- Begin developing relationships with clients at a junior level, as it relates to activation.
- Proactively recommend tactics and opportunities that resolve client challenges and objectives.
Product
- Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.
- Engage with internal product teams including GroupM proprietary solutions teams to ensure you have an understanding about their offerings and relevance to our clients.
- Bring innovation and creativity to the table, leveraging insights from across the market.
- Support the booking, loading, optimizing, material instruction and tracking of client media campaigns, in line with marketplace best practice processes and ways of working, applying insightful context and immaculate attention to detail throughout.
- Support the construction of insightful and progressive post analysis reports.
- Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings, account queries and monthly proforma checks.
- Seek to find, communicate, and implement improvements in all aspects of the role.
- Dedicate time to self-learning through reading industry publications, research papers and online courses (including Craftmasters, GroupM University and MFA)
What Makes You Great
- You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.
- Keen interest in our industry and excited to work with market leading partners & technologies.
- Inquisitive and demonstrates desire to understand and know more.
- Attention to detail.
- Ability to prioritise tasks effectively, ensuring that the most important and urgent ones are identified and addressed first.
- Problem solving mentality.
- Clear communicator.
- Results driven with the ability to identify and clearly articulate what’s working and why.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
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