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Insight Manager

Posted on June 24, 2025

  • Full Time

Insight Manager

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Job Description:
Would you like to be part of dentsu, one of the world's leading marketing communication networks? Are you a research professional with a strong customer focus and a proven track record turning data and research into strategic initiatives that make a difference? If yes, keep reading!
Tasks & Responsibilities
  • You will be responsible for various types of research projects, ranging from target audience analyses to strategic research initiatives such as customer segmentations and Category Entry Point (CEP) studies.
  • You will work directly with clients in insight projects that have the potential to shape the strategy, marketing and R&D initiatives of some of the most iconic brands you’ll find in Finland and the Nordics.
  • You will be involved in developing dentsu’s Insight offering; what kind of research methodologies and methods should we use to tackle different problems, and how do we deliver exceptional value to our clients, while keeping a commercially sustainable team?
  • You will manage a portfolio of insight clients, working from A to Z by selling and scoping projects, and analyzing and presenting the results to the clients.
Qualifications
  • Minimum of 3-5 years of experience from equivalent positions.
  • Experience in serving clients and in serving as a trusted advisor.
  • Experience in translating data analysis into compelling stories and building engaging and visually appealing presentations.
  • Experience in utilizing quantitative research methods such as factor analysis/PCA, cluster analysis and regression analysis.
  • Hands-on experience running various quantitative methods and data analyses independently.
  • Being able to discuss the role of different frameworks and theories on a strategic level, including how to apply the latest academic research and theories.
  • Knowledge of which metrics and frameworks to use when driving (brand) growth, and experience and understanding of data theory in a marketing context.
  • A Master’s degree or equivalent from a relevant field.
  • Fluency in Finnish and English is required.
What we offer
  • Get to work with some of the sharpest minds in Finland who have made dentsu the #1 agency in Finland (measured by 3rd parties Recma and COMvergence).
  • Work with tools like WARC & dentsu’s proprietary CCS planning suite & Attention Economy.
  • Be a part of an international network with great development opportunities.
  • Work with an unbeatable collection of Finland’s largest advertisers.
  • Work-life balance with hybrid and flexible arrangements.
  • Comprehensive Benefits: Sports, culture, lunch, and wellbeing benefits, along with mental health support programs.
  • A vibrant workplace in the heart of Hakaniemi.
About dentsu
Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. We offer a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries.
Joining dentsu is an opportunity to produce career-defining work. Along the way, you will team up with inspiring colleagues and encounter a rich variety of clients, cultures, and experiences.
We help clients win, keep, and grow their best customers and achieve meaningful progress for their businesses with best-in-class services and solutions in media, CXM, and creative. For more information, please visit www.dentsu.com.
Additional information
We look forward to meeting our new colleague - is it you? Click Apply to upload your CV or LinkedIn profile no later than August 8th, 2025.
For further information, please Tine Moe, Senior Talent Acquisition Partner via email: tine.moe@merkle.com.
Location:
Helsinki
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent

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