Machinery Sales Representative

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Job Title:

Machinery Sales Representative

Company:

CEH Machinery Trading Ltd

Job Type:

Full-time, Permanent

Work Location:

M3N 1W2, Toronto, ON

In-person / field-based

Compensation:

$22.00–$25.00 per hour + commission

Company phone provided

About Us

CEH Machinery Trading Ltd is a growing machinery sales and rental company based in Scarborough. We specialize in construction equipment and offer flexible solutions including equipment sales, rentals, and lease-to-own options. Our product categories include excavators, skid steer loaders, cement mixers, dumpers, compactors, mobile lighting, lifters and more. We also offer Canada-wide delivery.

Position Summary

We are hiring a full-time Outside Machinery Sales Representative to support the growth of our equipment sales business.

This is not a passive sales role. The successful candidate cannot rely only on walk-in traffic. We are looking for someone who can proactively go out, identify opportunities, build relationships, and generate business through outreach, prospecting, site visits, and follow-up.

The ideal candidate must already have relevant machinery sales experience and understand how to work with customers in industries such as construction, landscaping, property maintenance, contracting, and other equipment-user businesses.

Key Responsibilities

• Proactively develop new business through cold calling, prospecting, networking, site visits, and direct outreach

• Identify and approach contractors, landscapers, small construction companies, property maintenance businesses, owner-operators, and other target customers

• Generate sales opportunities instead of relying only on walk-in traffic

• Build and maintain strong long-term customer relationships through regular contact and in-person visits

• Understand customer jobsite and business needs, and recommend suitable machinery and equipment solutions

• Promote the company’s machinery inventory and sales programs professionally and effectively

• Prepare quotes, pricing, and sales-related documents

• Follow up with leads consistently and move opportunities through the sales pipeline

• Coordinate with internal team members to support smooth delivery and customer handover

• Provide regular updates on outreach activity, pipeline progress, and closed business

• Represent the company professionally in the field and help grow market presence

Qualifications

• Must have previous machinery sales experience or directly related construction equipment / heavy equipment sales experience

• Proven ability to generate business through outreach and field sales

• Strong understanding of machinery applications and customer needs

• Comfortable with cold calling, prospecting, visiting customers, and developing business in person

• Strong communication, negotiation, and relationship-building skills

• Self-motivated, organized, and results-driven

• Able to work independently and take ownership of sales performance

• Fluent English required

• French is a strong asset

• Valid driver’s licence is a strong asset

Compensation & Benefits

• Base pay: $22.00–$25.00 per hour

• Commission on sales

• Company phone provided

• Strong earning potential for candidates who can actively generate and close business

Why Join CEH Machinery Trading Ltd

• Growing machinery business with a broad range of equipment categories

• Opportunity to sell into multiple customer segments including contractors, landscapers, and equipment users

• Field-focused role with direct impact on company growth

• Hands-on environment with room to build your own customer base

Application Questions

• Do you have previous machinery sales experience?

• Have you sold construction equipment, heavy equipment, or similar machinery before?

• Are you comfortable with outbound sales, prospecting, and visiting customers in person?

• Do you have a valid driver’s licence?

• Are you fluent in English?

• Do you speak French?

Job Type: Full-time

Pay: $22.00-$25.00 per hour

Expected hours: 40 per week

Application question(s):

• Have you sold construction equipment, heavy equipment, or similar machinery before?
• Are you comfortable with outbound sales, prospecting, and visiting customers in person?

Experience:

• Machinery related: 1 year (required)

Language:

• French (preferred)

Work Location: In person