Marketing Analyst

Blackpanda is democratizing digital firefighting for everyone. We provide top-tier cyber monitoring and emergency response services across Asia at a fraction of the traditional cost.

Our cutting edge Attack Surface Management technology, cyber insurance, and regional team of first responders allow everyone to quickly contain cyber attacks and minimize the business disruption they cause.

Come join us. Help scale a proven, disruptive model across Asia and the rest of the world, and help make digital emergency services as universal, accessible and reliable as the public emergency services we enjoy offline.

Our Mission: To provide digital emergency response to everyone.

Our Vision: Accessing cyber Incident Response is as universally accessible as dialing 9-1-1

What we are looking for: At Blackpanda, our sales-driven channel distribution strategy has allowed us to achieve product market fit. Building on this foundation, we’re now laser-focused on our next GTM phase: a marketing-driven effort that will scale and accelerate revenue growth through our channel distribution partners & direct to Enterprise users.

This is where you come in. We’re hiring a world-class B2B Marketing Analyst to define and create our go-to-market strategy across the digital channels.This represents a ground-floor opportunity that involves leading the implementation of a comprehensive B2B digital marketing strategy.

Key Responsibilities & Expected Capabilities

Strategic Marketing Execution

• Own the end-to-end execution of integrated marketing campaigns to drive lead generation, customer acquisition, and retention —leveraging digital channels, events, and partnerships.
• Optimize multi-channel strategies (SEO, SEM, ABM, paid media, email, and automation) to achieve measurable growth outcomes.

AI-Driven Marketing & Automation

• Be the hands-on expert in HubSpot and marketing automation—ensuring CRM accuracy, reporting consistency, and high-performing lead nurturing sequences across all markets.
• Leverage AI tools like Gemini and OpenAI for content, automation, and data analysis to optimize campaign performance. This is not an outsourcing role: learning, testing, and execution are expected.

Cross-Market Coordination & Process Standardization

• Work closely with marketing teams in Singapore, Hong Kong, Japan, and the Philippines to align strategies and ensure seamless execution across regions.
• Develop standardized digital marketing processes, campaign execution frameworks, and reporting methodologies to scale marketing efficiency across markets .

Sales & Product Alignment

• Collaborate directly with sales and product teams to ensure marketing strategies drive business outcomes.
• Adapt marketing messaging and tactics to fit local market needs while maintaining brand and strategic alignment .

Performance Optimization & Continuous Learning

• Take ownership of campaign data analysis: optimize based on insights, test new approaches, and continuously refine strategies to improve key metrics.
• Stay ahead of AI-driven marketing innovations and experiment with new tools, ensuring marketing remains cutting-edge and impactful.

Campaign Strategy:

• Plan and execute integrated marketing campaigns to drive lead generation, customer acquisition, and customer activation/retention.
• Optimize digital, events, and partnerships channels for maximum campaign effectiveness.
  

Who You Are

• 5+ years of B2B cybersecurity marketing experience with a strong background in demand generation, content marketing, and thought leadership.
• Experience in SaaS or cybersecurity services marketing , with an understanding of SMB and enterprise cybersecurity needs.
• Proven ability to drive ABM, lead nurturing, and digital campaign optimization.
• Strong knowledge of SEO/SEM, PR, and social media strategy.
• Hands-on experience with marketing automation tools (HubSpot, Salesforce, etc.).
• A data-driven mindset , capable of using analytics to improve performance.
• Excellent communication skills , including the ability to collaborate across teams.
  

Why Join Us?

• Be a part of an agile, fast-growing cybersecurity company focused on real-world impact .
• Shape a marketing function that is critical to our next phase of growth .
• Work in a highly collaborative environment , leveraging cutting-edge cybersecurity technologies.
• Competitive compensation, professional development opportunities, and a mission-driven culture .

Ready to make an impact? Apply now to lead the next stage of our cybersecurity marketing evolution.