Marketing Effectiveness Manager

Position Description

ESB is looking for a high performing Marketing Effectiveness Manager to join its Marketing Communications team. This individual will be responsible for translating marketing effectiveness theory into practice and applying performance led thinking to drive growth. They will be tasked with managing and optimising the marketing budget, key marketing agencies and the marketing scorecard to drive efficiencies & growth.

Key Responsibilities

• Understand Marketing Effectiveness theory and best practices. Implement and recommend these principles across the marketing team.

• Own, evolve, manage, and report on the Marketing Scorecard for ESB group. Report findings with insights regularly and make tangible recommendations to drive effectiveness.

• Work alongside advertising managers to assess creative & media strategies with an effectiveness lens. Work with agency partners & internal data teams to build econometric modelling to drive stronger return on investment.

• Manage the group Marketing budget – work with budget line owners to make recommendations on spend and report on spend. Oversee team contracts and where necessary, notify & assist contract owners on tenders and purchase approvals.

• Manage creative and media agencies – budgets, hours, key meetings & relationships. Manage agency reviews and audits against agreed KPI’s. Manage EU and mini tenders for creative and media agencies as and when due.

• Drive the agenda for being an award-winning team by scoping out advertising and media campaigns that should be entered into highly recognized awards e.g. AIMs and Effie’s. Promote a culture of creativity and marketing excellence within the Marketing team. Advise and educate the team on best practice marketing in relation to media planning/buying and creative creation/execution. Implement relevant training when required.

• Lead key projects, reports and presentations when required. Coordinate communication team planning. Manage one direct report.

Experience and Qualifications

Essential

• Either 3rd level qualification or equivalent work experience is essential. Minimum of five years’ experience in a similar senior marketing role.

• Proven experience in marketing communications. Creative flair with evidence of successful experience in managing advertising campaigns.

• Strong attention to detail with exceptional organization & communication skills.

• Excellent writing, numerate commercial and presentation skills.

• Commercially astute and able to apply strategic reasoning, analytical and budget management skills.

• Team player and solution orientated, with the ability to multitask.

• People management experience.

Desirable

• Qualifications in Marketing or Advertising.

• Experience working with or in media/creative advertising agencies.

• Personal Development training.

• Marketing Effectiveness certificate/relevant training in Marketing Effectiveness is a bonus but not essential.

Location

This position will be based in Swift Square, Santry

ESB is committed to smart working – combining digital tools with a culture of trust and empowerment to enable flexible ways of working. The successful candidate may work flexibly within their jurisdiction with attendance at the workplace for in-person collaboration on at least one anchor day per week. All smart working arrangements are subject to manager approval and ongoing review, based on the operational requirements of the role, the team, and the individual.

Reporting To

Group Marketing Communications Manager