Marketing Lead Nl

Hi, we are Samotics!

Our AI-driven solutions help industrial companies cut energy waste, prevent pollution, and eliminate unplanned downtime. With a mission to reduce global energy consumption by 15%, we're leading in technological innovation. We're seeking an experienced Marketer to support Samotics’ growth and contribute to a sustainable future. Join our diverse, driven team and accelerate your career.

We're currently looking for a Marketing Lead to help us expand our market presence and make our brand shine globally.

About the team

You'll be joining a marketing team of 3, working closely with colleagues from product, sales, and leadership. Together, your mission is to strengthen the Samotics brand, launch impactful campaigns, and clearly communicate the value of our technology—both to our current customers and the wider industrial world.

Your challenge

As a Marketing Lead, you'll take ownership of our strategic marketing goals for the global team and for the UK team. You will be responsible for developing and executing the marketing strategy in close collaboration with the global sales team to drive demand, accelerate pipeline, and support international growth.

What you'll do:

• Shape and execute our media strategy, PR, and communications strategy

• Develop and manage integrated campaigns across global and regional markets

• Ensure brand consistency across all channels (visual identity, tone of voice, messaging)

• Collaborate with cross-functional teams to support go-to-market efforts

• Manage external partners (PR agencies, freelancers, etc.)

• Support event planning and execution across key verticals and regions

• Track performance and iterate based on insights and feedback

What you'll bring

• 5+ years of experience in marketing and communications, ideally in a B2B setting

• Background in industries such as engineering, logistics, or supply chain—or the ability to market complex B2B solutions

• Proven track record in media, PR, and communications strategy

• Strong project management and stakeholder alignment skills

• Experience organizing or supporting events (virtual or in-person)

• A collaborative mindset and self-starter mentality

What we offer

• Make a positive environmental impact and contribute to reducing the global carbon footprint.

• Vibrant and professional company culture based on freedom and responsibility.

• Competitive salary, holidays, and benefits package (pension scheme, parental leave...).

• On-site meals, snacks and drinks.

• Hybrid and onsite working opportunities.

• Company events: from pub quizzes to chess tournaments and wine tastings, there's always something fun happening at our company.

• Enrolment in our Stock Appreciation Rights (SAR) scheme, allowing you to benefit from a potential exit event.

• In line with our mission, our office is made with 90% recycled material at a three-minute walk from Leiden Central train station.

Ready to join? Apply now!

We believe that diversity and inclusion are crucial to fostering innovation and creativity. Research shows that there is a tendency among women and individuals from underrepresented communities to apply for vacancies only when they meet all of the listed qualifications. If this role excites you, but you’re not sure whether you meet all criteria, we would still encourage you to apply. Individuals of all backgrounds, genders, and communities are welcome :)

The recruitment process

Our hiring process is pretty straightforward and gives you a chance to show us what you’re great at. We’ll start with a quick screening call to get to know you better and see if there’s a good fit. From there, you’ll be asked to complete a short assignment that gives you a feel for the kind of work you'd be doing. Next up is a chat with the Head of Department to talk more about your approach, the team, and what we’re aiming for. If all goes well, you’ll have a final conversation with a board member. It's a great opportunity to align on values, share your ideas, and talk about the impact you could have here.

Good luck!