Marketing Manager

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Overview
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel campaigns, with a focus on delivering measurable results. This role offers an exciting opportunity to shape our marketing strategies across various platforms, including social media, e-commerce, and print advertising, ensuring alignment with business goals and target audiences.

Duties

• Develop and execute comprehensive marketing strategies encompassing SEO, social media marketing, and multichannel marketing campaigns to increase brand visibility and engagement.
• Manage digital marketing efforts including content marketing, email marketing, Google Analytics analysis, and marketing automation tools to optimize campaign performance.
• Manage all aspects of the dealership webstite
• Oversee advertising sales initiatives across platforms such as Facebook Advertising, Google AdWords, and print advertising channels.
• Conduct research to identify market opportunities, analyze competitors, and inform strategic decisions for B2B marketing efforts.
• Manage budgets for advertising campaigns and monitor performance metrics to maximize ROI through analytics tools like Google Analytics.
• Collaborate with cross-functional teams to ensure consistent branding across all channels and optimize e-commerce platforms for better customer experience.

Qualifications

• Proven experience in digital marketing with expertise in SEO, social media marketing, content marketing, and performance marketing.
• Strong knowledge of advertising sales strategies and multichannel campaign management.
• Proficiency in Adobe Creative Suite for content creation and design purposes.
• Hands-on experience with Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Familiarity with WordPress, HTML coding basics, and e-commerce platforms is highly desirable.
• Excellent research skills combined with copywriting expertise to craft engaging content tailored for various audiences.
• Ability to analyze data effectively to inform decision-making and improve campaign outcomes.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. This position is ideal for a proactive marketer eager to lead innovative campaigns that make a tangible impact on business growth while working in a collaborative environment committed to excellence in all facets of marketing strategy.
• Dealership experience is an asset but not a prerequisite

Job Type: Full-time

Pay: $50,000.00-$70,000.00 per year

Work Location: In person