Marketing Manager

Employment:

Full time

Location:

Leeuwarden (or hybrid)

At Grendel, we’re redefining learning, skill development, and behavioral change through the power of serious games. We specialize in creating immersive, engaging experiences in sustainability, education, and healthcare, helping individuals and organizations grow in ways they never thought possible. Our award-winning games don’t just entertain—they make a real impact.

Now, we’re looking for a Marketing Manager to help us share our vision with the world.

Why Grendel?

For over 20 years, we’ve pushed the boundaries of gaming to create change—from surgical training simulations to sustainability-focused experiences. We partner with leading organizations across industries to bring meaningful, high-quality games to life. If you’re passionate about marketing, storytelling, and growing brands that make a difference, this is your opportunity to lead our marketing strategy and take us to the next level.

What You’ll Be Doing:

We’re looking for a strategic thinker who knows how to connect with people and guide our brand’s direction. In this role, you will:

• Form a marketing strategy in close collaboration with our sales team and translate it into clear, actionable steps to drive the incremental growth of Grendel Medical products.
• Identify market and business opportunities, help determine product-market fit and position our brand effectively within the industries.
• Identify risks, prepare and deliver growth and mitigation plans.
• Use data, insights analysis and sales analysis to guide decisions and continuously improve our marketing efforts.
• Understand what appeals to our audience and shape the way we communicate during all stages of the product life cycle.
• Plan and execute marketing initiatives that support product launches, build brand awareness and drive customer engagement—spanning advertising, content creation, media planning, channel marketing, and PR.
• Shape go-to-market plans, pricing approaches, and promotional tactics to boost product visibility and profitability.

• Lead the commercial rollout of new products and find fresh ways to grow existing ones—using creative marketing strategies to stay ahead of the competition.

• Own the digital marketing strategy across channels (SEO, paid media, social, email, etc.) and ensure conversion-optimized content across all digital touchpoints.
• Work closely with development and operations to shape products that balance features, pricing, and customer expectations—ensuring a seamless and satisfying customer experience

Who We’re Looking For:

• At least 5 years of management experience in both B2B and B2C marketing—ideally within the medical or health tech industry
• Hands-on experience with SEO tools, Google Analytics, Google Ads, and CRM systems.
• A confident leader and coach who can guide others, structure processes, and bring out the best in a team.
• Comfortable shifting between big-picture strategic thinking and hands-on execution
• Excellent communication skills—you know how to translate ideas into compelling messages and marketing into impactful results.
• Creative, resourceful, and curious—always looking for smarter ways to connect with the audience and improve how we work.
• Content-first mindset – You’re a natural storyteller who loves crafting engaging content and has a strong sense of brand voice
• Experience planning and managing events.
• Nice-to-Haves:

• • Experience in the gaming industry or a related creative/tech field.
  • Experience working in a startup or scale-up environment.

What We Offer:

• Competitive salary based on experience.
• Hybrid work environment (3 days in the office)—based in Leeuwarden, Netherlands.
• Work with a creative and driven team of professionals

Ready to Join Us?

If you’re excited about this opportunity, we’d love to hear from you! Apply now and be part of a team that’s shaping the future of gaming for good. Please send your CV, portfolio and motivation letter to jobs@grendelgames.com