Marketing Manager

ADI now have the opportunity for a Marketing Manager to join our International Marketing Teambased from our office in Ishøj, Denmark.

In this role you will drive the marketing initiatives for the Nordics region by defining, developing and executing the Trading plan aligned with the company strategy. The role delivers the communications projects in the areas of advertising, PR, Events, Trade shows and all internal and external communication.

As the Marketing Manager you will work closely with the country sales leadership, category marketing, DX team and sales to ensure the right plans are in place and the correct marketing materials and tools are developed. The position reports directly to the International Marketing Communications Director with matrix reporting into the Country Sales leader.

JOB DUTIES

• Define and implement marketing programs for the business that are aligned with input from the Country Sales Leader, International Marketing and local Category Management; with a clear focus on maximizing ROI and setting goals based on revenue, margin and active customer base targets.
• Working with the Category Managers, build relationships with key supplier partners to leverage marketing development funds for campaign execution. Liaise with the suppliers for the marketing content.
• Work with local category management, sales, DX team and suppliers to develop targeted marketing campaigns promoting key products/solutions through an omnichannel marketing approach using both traditional and digital marketing.
• Build and deliver compelling email campaigns using Marketo and analyse results to grow customer engagement. Delivery of regular internal communications and management of local email distribution lists. Ensuring campaigns are adhering to brand guidelines.
• Coordinate the production of the Monthly Sales Flyer and other marketing collaterals including solution brochures and catalogues. Ensure content is provided on time and correctly from category management, and ensure a high quality of proofreading.
• Work with the International Demand Generation Manager to devise prospecting and retention programmes for the Marketing Automation Tool and obtain sales alignment for successful follow-up.
• Support International and local leadership in developing a deeper understanding of our customers and competitors, and utilise this knowledge to drive continual improvement of the marketing.
• Budget management, monthly monitoring of all expenses and vendor income and establishing a tight cooperation with local finance. Maximising the financial support from vendors, measuring the results and initiating next steps.
• Build relationships with the local trade press, ensuring that ADI receives strong share of voice for all brand communication.
• Work on Awards entries for key industry awards.
• Work closely with the International Expos & Events Manager on all major events like the ADI Expo program, Kick offs, Trade Shows, Regional trade press events, Vendor Symposium and Supplier roadshows. Define dates and locations, select the right venues. Coordinate the communications to customers, vendors and internal stakeholders. Execute all event logistics. Budget and ROI management including vendor income invoicing.
• Working closely with the International design team, devising comprehensive and accurate briefs for all campaign activity
Working closely with the International digital merchandising team to coordinate the publication of content on the website

YOU MUST HAVE:

• Previous marketing communication experience within B2B business area and management of multiple campaigns at the same time
• Strong written and verbal communications skills, professional proficiency in Danish.
• Experience working with CRM or marketing automation tools e.g. Marketo or Salesforce.com
Good analytical skills, strong project & budget management skills.

WE VALUE

• Experience with B2B social media
• BA/BS in Marketing, Communications, or other related field or relevant experience.
• Proficiency in Swedish.
• Experience in working with project management tools such as Airtable, ClickUp, Assana
• Able to self-motivate, work independently, deliver within a set timeframe and work in a dynamic fast-paced matrix environment.
• Strong presentation, negotiation, influencing and stakeholder management skills
• Cooperative attitude and the ability to motivate & influence team members without a hierarchical relation
Proficiency in Microsoft Excel, PowerPoint, Word, and email marketing tools.

WHAT IS IN FOR YOU:

• Supportive working environment
• Hybrid working
• Interesting projects using the latest technology
• Building your career with a global company

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Resideo is a $6.76 billion global manufacturer, developer, and distributor of technology-driven sensing and control solutions that help homeowners and businesses stay connected and in control of their comfort, security, energy use, and smart living. We focus on the professional channel, serving over 100,000 contractors, installers, dealers, and integrators across the HVAC, security, fire, electrical, and home comfort markets. Our products are found in more than 150 million residential and commercial spaces worldwide, with tens of millions of new devices sold annually. Trusted brands like Honeywell Home, First Alert, and Resideo power connected living for over 12.8 million customers through our Products & Solutions segment. Our ADI | Snap One segment spans 200+ stocking locations in 17 countries, offering a catalog of over 500,000 products from more than 1,000 manufacturers. With a global team of more than 14,000 employees, we offer the opportunity to make a real impact in a fast-growing, purpose-driven industry. Learn more at www.resideo.com .

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster , "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision . Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice . If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.