Marketing Strategist

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About Napier Outdoor
At Napier Outdoors, we blend innovation with adventure, crafting vehicle camping tents and outdoor gear that bring people closer to nature. As industry leaders, we are committed to pushing the boundaries in everything we do. We believe in fostering a culture of creativity and collaboration, empowering our team to think outside the box as we expand our reach in both established and emerging markets.

If you’re driven by a passion for building brand awareness and deepening audience engagement, and are eager to be part of a fast-growing, adventure-driven team —Napier is the place for you. Join us in our mission to inspire adventurers to embrace the open road, empowering them with the confidence to explore freely and camp wherever their journey leads.

Position Overview

Napier is searching for a creative, ambitious and strategic-minded individual to join our team as Marketing Strategist. Working closely with the Marketing Director and Brand Strategist, you will play a pivotal role in developing and implementing marketing strategies that captivate our target audience and drive growth for our brands. This role offers an exciting opportunity to work in the consumer product world within the outdoor and automotive industries.

WHAT YOU GET TO DO

• Marketing Plan and Strategy Implementation: Play an active role in developing and executing marketing strategies to drive brand awareness
• Content Creation: Execute photography & video plans with content creators. Contribute to the creation of engaging SEO optimized blog articles and product copy, write compelling headlines, captions and effective hashtags. Assist in content management and upkeep including brand and product guides, shared drives and content libraries
• Social Media Management: Create social media strategies to increase engagement, reach and impressions. Help maintain social media platforms, including creating and scheduling content, community engagement, and performance tracking.
• Events: Plan, manage and support event sponsorship programs. Plan and organize all events including trade shows, community outreach events and internal corporate events.
• Public Relations: Support the execution of PR programs; build relationships and connections by contacting journalists, bloggers, influencers, media outlets, publications, and other relevant individuals. Maintain and enhance Napier’s online reputation by actively monitoring and managing customer reviews across all platforms.
• Email & SMS Marketing: Assist with creating and deploying email & SMS marketing campaigns to engage with our audience, nurture leads and drive conversion.
• Partnerships: Implement joint marketing initiatives with like-minded brands to expand brand reach and engage new customer segments. Plan and execute co-branded digital contest to boost brand awareness and generate email leads. Execute ambassador programs and outreach campaigns.
• Website Management: Maintain and update Napier’s Shopify website. Monitor and analyze website traffic, user behavior, and conversion rates using analytics tools. Create strategies to increase traffic, conversion rate and grow subscriber base
• Analytics & Reporting: Monitor, analyze and report key marketing metrics and campaign performance to evaluate effectiveness and identify areas of improvement.

WHAT YOU NEED

• 5+ years of marketing experience
• Post-secondary education in marketing
• Exceptional verbal and written communication skills, with a strong ability to connect and engage with diverse audience
• Creative mindset with a keen eye for detail and a passion for developing innovative marketing campaigns.

Why Napier Outdoors?
At Napier, our goal is to empower our team to bring their best selves to work every day, ensuring your feel proud of your contributions when you leave. We achieve this by:

• Our Culture: We’re a small but mighty team, drive by hard work, teamwork, passion, and integrity. Honestly is our policy, entrepreneurship is in our DNA, and we’re as tight-knit as family.
• Innovative and Dynamic Environment: We take pride in fostering a workplace that thrives on innovation and dynamism, encouraging creativity and forward-thinking at every level. Here, you’ll have the freedom to explore new ideas, challenge the status quo and push the boundaries of what’s possible in our industries.
• Collaborative Culture: Our culture is built on collaboration and teamwork, where diverse perspectives lead to better solutions. With our open-concept office, and open communication policies, you can collaborate effectively and build meaningful relationships with your team members. Our team-oriented environment promotes collaboration at all levels, ensuring everyone’s voice is heard and valued.
• Work-Life Balance: We believe a healthy work-life balance is essential for fostering a productive and happy workforce. Our supportive teams ensure that workloads are manageable and that employees can rely on each other. Employees are rarely asked to work after hours as we prioritize taking breaks during the workday, disconnecting after hours, and fully enjoying weekends.
• Growth & Development: Your growth and development are paramount to us. We are committed to providing continuous learning opportunities that empower our employees to thrive professionally. We believe in promoting from within our talented team. By nurturing your talents and supporting your career aspirations, we are dedicated to helping you advance at Napier. Your success is our success, and we are here to support you every step of the way.
• Making a Difference: Your contributions will have a meaningful impact on Napier’s growth, directly contributing to shaping the future of Napier and our products. We celebrate successes together, recognizing the hard work and achievements of our employees. Whether it's hitting milestones, launching innovative projects, or achieving personal goals, we believe in acknowledging and applauding the efforts that contribute to our collective success.

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Paid time off
• Vision care

Schedule:

• Monday to Friday

Education:

• Bachelor's Degree (preferred)

Work Location: In person