Product Marketing Manager

Reporting to the Global Product Marketing Manager, the Product Marketing Manager (PMM) is responsible for the profitable growth of her product line of the assigned brands. In order to achieve this, she/he will develop strategic marketing plans for a product line through market research, competitive analysis, customer engagement and business planning. The PMM is responsible for the new product introduction process within the marketing organization. In her/his position, the PMM interacts with customers, dealers, market teams, commercial operations, communication, pricing, training and the global product management team.

# Product Offering Management: select applicable offering, define frame for market standards and product packaging. Analyse take rates and rationalize offering.

# Create sales support and information materials for the marketing and sales department (Product Information News Letter, Marketing Bulletins)

# Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions (communication, training, pricing). Manages phase in and phase out of products.

# Drive development of and develop material for product launches (press releases, brochures, launch materials, customer presentations, videos and sales training materials).

# Maximizing sales and profitability throughout product lifecycle: follow Key Performance Indicators, identify potential for growth and define action plans.

# Identify market trends, define a market roadmap and negotiate the product roadmap for EMEA with comprehensive business cases.

# Monitor closely competition and provide information on key features, new products and collected price information.

# Highlight product gaps and quantify business impact/potential (niche or large segment, low or high customer priority, low or high marginality).

# Evaluation and interpretation of customer feedback, customer satisfaction reports and research results

# Drive and solve customer satisfaction issues. Help with special orders and ordering issues.

Communication

# Product Marketing peers

# Tactical Marketing, Commercial Operations, Business Directors, Business Managers, Field & Product Specialists, Marketing Managers and other Market Communication Managers

# Global Product Managers and Platform members

# Central Communication

# Pricing & Configuration Team

# Sales Administration & Demand Planning

# Dealers & Customers

# Agencies, external suppliers