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Retail Assistant Manager

Posted on Jan. 9, 2026

  • Full Time

Retail Assistant Manager job opportunity

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Ready to elevate your career in golf? Join American Golf as an Assistant Manager!


At American Golf, we’re not just a store; we’re the largest golf retailer in Europe and our mission to be the go-to destination for everything golf and make a positive impact on golfers of all levels. If you possess strong leadership skills and a passion for golf, we invite you to support our team in delivering exceptional customer service and creating a welcoming atmosphere within our vibrant golf community.


Why Join American Golf?


At American Golf, we’re committed to creating a workplace that truly values and supports our team, providing benefits that make a meaningful difference. Here, your hard work is rewarded: enjoy commission-based earnings that grow with your success, plus generous discounts on our extensive range of golf products. Our Employee Assistance Program offers 24/7 support whenever you need it, and we prioritise well-being through life assurance and health cover options.


Flexibility is essential to us, so you can access your earnings early when needed, earn extra days off with length of service, purchase additional holidays, and even celebrate your birthday with a day off! We also support your professional growth with assistance for qualifications and offer exclusive discounts with some of our partner brands. Plus, with our Cycle to Work scheme and tech perks, you’ll save on everything from a new bike to the latest gadgets. Joining American Golf means building a career with a team that’s genuinely invested in your success and satisfaction.


About the Role:


As an Assistant Manager, you’ll support the Store Manager in leading, motivating, and developing your team to maximise sales potential and exceed customer expectations. You will also act as an Assistant Manager to support the wider region, with availability to travel on occasion when required to Belfast or Cork. Your role will involve:

  • Sales and Customer Service: Ensuring the sales process is effectively delivered and maintaining high standards of customer service through regular coaching.
  • Market Awareness: Staying updated on golf trends and competitor activities to suggest proactive business strategies.
  • Operations Management: Ensuring compliance with company policies and procedures, analysing store data, and driving operational efficiency.
  • Health & Safety Commitment: Maintaining a safe and welcoming environment while promoting a positive health and safety culture.
  • Leadership: Motivating and coaching your team, assisting in recruitment, and conducting effective training and performance reviews.


What You Bring:


  • Passion for Golf and Customer Service:
    A strong enthusiasm for golf and a commitment to delivering exceptional service, prioritising customer needs.
  • Leadership Skills: Proven ability to lead, motivate, and develop a team, with a focus on coaching and supporting individual growth.
  • Operational Efficiency: Experience managing store operations effectively, including compliance with policies and stock management.
  • Problem-Solving Skills: Strong ability to make informed decisions based on store data and customer feedback.
  • Excellent Communication: Strong communication and listening skills, with the ability to build rapport with customers and team members.
  • Adaptability: Organised and proactive in managing store tasks and challenges.


American Golf is committed to fostering an inclusive and diverse workplace. We welcome applicants from all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, religion, or any other protected status. We believe that diversity drives innovation and are proud to be an equal opportunity employer.


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