Social Media Executive

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Job Description: Social Media Executive (Skincare Brand)

Location: Jaipur, Rajasthan (Work from office)
Department: Marketing / Brand
Reports to: Founder / Marketing Head
Employment type: Full-time
Experience: 1-3 years in social media management, ideally for a D2C, beauty or skincare brand (strong freshers with proven work may apply)
Salary: As per experience and portfolio

About the Role

We are launching a sensitive skincare brand for the Indian market, with science-backed ingredients and a bold, honest voice on social media. We need a self-driven social media executive who can own the brand's presence end to end: strategy, content, community and growth. You will work independently, make smart calls, and be accountable for results, not just posting.

Key Responsibilities

Strategy and Planning

Build and run the monthly content strategy and calendar for Instagram, YouTube Shorts, Facebook and other relevant platforms
Define content pillars (education, ingredients, myth-busting, skin concerns, user stories, brand personality) and balance them for growth
Set clear monthly goals for followers, reach, engagement, saves, website clicks and conversions
Plan content around launches, sales, festivals and trending moments

Content Creation and Direction

Come up with original reel ideas, hooks, scripts, carousels and campaign concepts that stand out in the skincare space
Write sharp, engaging copy in English, Hindi and Hinglish in a consistent brand voice
Brief designers, video editors and creators with clear direction, and review output for quality
Shoot simple content (product, lifestyle, behind-the-scenes) when needed
Make sure all claims are accurate, ingredient-based and compliant with advertising rules (no misleading or unverified skincare claims)

Growth and Performance

Use analytics (Instagram Insights, Meta Business Suite) to see what works and what doesn't
Run A/B tests on hooks, formats, posting times and captions, and double down on winners
Grow followers and engagement organically, and support paid boosts and ad creatives with the performance team
Track competitors and category trends, and turn insights into action
Deliver weekly and monthly reports with learnings, mistakes and the next plan

Community Management

Respond to comments, DMs and customer queries quickly, politely and in brand voice
Handle negative feedback and sensitive skin concerns calmly, and escalate when needed
Run contests, polls, Q&As and engagement activities to build a loyal community
Collect and share customer reviews, testimonials and user-generated content

Collaboration

Work with the influencer marketing executive to align creator content with the brand calendar
Coordinate with the e-commerce team so social content supports marketplace and website sales
Repurpose creator and UGC content for brand pages and ads
Required Skills and Qualifications
Graduate in any stream (Mass Communication, Marketing, BBA or similar preferred)
Excellent written and spoken English and Hindi
Proven ability to run a social media account independently, with a portfolio or live pages as proof
Strong understanding of Instagram (reels, carousels, stories, algorithm behaviour) and short-form video trends
Creative mindset: ability to generate fresh ideas rather than copy trends
Critical thinking: ability to read data, question assumptions, find the reason behind results and adjust strategy
Good copywriting and storytelling skills
Working knowledge of Canva, CapCut or similar tools, plus basic Excel / Google Sheets for reporting
Strong ownership, deadline discipline and attention to detail
Good to Have
Experience with skincare, beauty, wellness or D2C brands
Basic understanding of skincare ingredients and concerns, or willingness to learn quickly
Knowledge of Meta Ads basics and boosting posts
Experience with community-building, UGC or creator collaborations
Basic video shooting and editing skills
What Success Looks Like (First 90 Days)
A clear content strategy and 30-day calendar running smoothly
Consistent posting with improving reach and engagement month on month
A set of repeatable content formats that work for the brand
A reporting system that shows what is working and why
A responsive, positive community presence
What We Offer
Full ownership of a new brand's social media presence and growth
Freedom to experiment, backed by clear goals and founder support
Fast learning in D2C, skincare marketing and performance-driven content
Growth path to Senior Social Media Executive / Social Media Manager / Brand Lead
Performance-based incentives (optional, add if applicable)

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person