Social Media Manager And Content Creator

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About Bill Kaelin Marketing:

Bill Kaelin Marketing (BKM) is an award‑winning lifestyle agency that ideates and executes buzz-worthy campaigns and events—“parties with a purpose”—across hospitality, real estate, retail, and lifestyle brands linkedin.com. We’re collaborative, fun, obsessed with cultural relevance, and driven by results and storytelling.

Role Overview

BKM is seeking a dynamic Social Media Manager & Events Support professional to elevate digital presence and help execute events that connect audiences to brand stories for our Asheville hotel clients. You’ll blend strategy, creative content, and logistical coordination to spark impact—from content calendars to on-site brand activations.

Key Responsibilities

Social Media & Content Strategy

• Craft and manage monthly content calendars across platforms (Instagram & Facebook)
• Develop visual-forward assets—reels, photography, Stories—to reflect client/event narratives
• Attend quarterly photoshoots for clients, assisting with creative direction and content capture
• Engage communities: respond to audience interactions, monitor trends, and optimize posts
• Report on social media KPIs, analyze performance, and adjust strategies for growth

Digital Campaigns & Influencer Coordination

• Support influencer partnership outreach and co‑create content briefs
• Track campaign metrics and coordinate deliverables with influencers and clients

Event Support

• Co-manage event logistics: vendor coordination, run-of-show planning and community partnerships
• Serve as the point of contact during events—on-site liaison, overseeing setup, troubleshooting, and brand delivery (photo ops, non-profit sponsorships, digital coverage)
• Ensure digital storytelling on event day: coordinate with photographers, vendors, and attendees to capture and distribute digital content

Cross-Functional Collaboration

• Contribute to pre‑event brainstorming, creative planning, and post‑event assessments
• Attend pitch meetings and assist with proposal creation and presentation materials

Qualifications

• 2–4 years in social media management, preferably within event-driven environments
• Proven experience in social media management with a strong portfolio showcasing previous work.
• Day-of-event flexibility—early mornings, nights, and weekends
• Excellent project management: calendars, timelines, budgets
• Proficiency in graphic design tools such as Canva and other Adobe Suite products
• Solid understanding of digital marketing principles and best practices.
• Experience with content creation that resonates with target audiences across various platforms.
• Strong research skills to identify trends and opportunities within the social media landscape.
• Excellent proofreading skills with attention to detail.
• Self-starter who thrives in fast-paced, collaborative settings
• PR background is a strong plus!!!

What You’ll Gain

• Hands-on experience with industry-leading brand activations in the Asheville market
• The independence to shape both digital and in-person storytelling
• Mentorship and career growth within a tight-knit, creative team
• Travel opportunities to support events in Asheville, Nashville, Charleston, and beyond

Job Type: Contract

Pay: $2,500.00 per month

Benefits:

• Flexible schedule

Schedule:

• 12 hour shift

Ability to Commute:

• Asheville, NC 28801 (Required)

Work Location: In person