Tr Assistant Retail Manager

THE CONTEXT _________

Benefit Cosmetics is the San Francisco-based makeup brand, part of the world’s leading luxury group, LVMH. Awarded as the No. 1 Brow Brand Worldwide, Benefit is synonymous with fun instant beauty solutions and witty tongue-in-cheek storytelling. Founded in 1976 by 2 sisters, Jean and Jane Ford in San Francisco, Benefit is one of the fastest growing prestige beauty brands in the business with locations in over 60 countries across 5 continents.

YOUR IMPACT _________

Working within the Benefit TR APAC team, the Travel Retail Senior sales executive SEA will assist the Travel retail team operating the business of Duty Free Operators in SEA, on sales, animations, field coaching and visual merchandising.

SKILLS & RESPONSABILITIES _________

Sales and Business Acumen:

• Sales Target Achievement: Utilize strategic planning and incentive schemes to drive monthly and yearly sales targets for Beauty Advisors (BAs).
• Marketing Collaboration: Execute specific marketing activities in close coordination with the Marketing team to achieve sales goals.
• Market Analysis: Conduct thorough market studies on competitors' pricing, activities, offers, and incentive programs to stay competitive.
• Stock Management: Ensure optimal stock levels and maintain the availability of top 50 SKUs through effective communication with internal departments and the DFS merchandising team.

Team Management and Development:

• Recruitment and Training: Recruit, teach, coach, motivate, and develop a team of approximately 20 BAs.
• Performance Evaluation: Collaborate with Duty-Free operators for field staff evaluation and performance reviews.
• Staff Orientation: Orient new staff and focus on their development and retention.
• Seminar Organization: Assist in organizing BA seminars to enhance team skills and knowledge.

Visual Merchandising:

• Planogram Implementation: Ensure planograms are implemented according to guidelines for new launches and animations, and propose improvements where necessary.

Training and Development:

• Training Material Development: Help develop and conduct training materials for the Travel Retail environment for BAs and generic staff
• Inspiration and Team Spirit: Inspire and train the BA team by setting examples of excellent service and sales, fostering a strong team spirit.
• Performance Tracking: Develop and maintain BA personal files to track and enhance performance.

Customer and Employee Experience:

• Environment Promotion: Foster a feel-good and fun environment for customers and employees.
• Passion and Tenacity: Exhibit passion and tenacity in all endeavors.
• Professionalism and Integrity: Act professionally, ethically, and with integrity.
• Judgment: Exercise good judgment in all situations.

Qualifications and Competencies:

• Education: University degree holder or equivalent academic qualifications.
• Experience: Minimum of 3 years of retail experience, with at least 2 years related to travel retail.
• Sales and Service: Proven track record in sales and service.
• Language Skills: Fluent in English.
• Analytical Skills: Proficient in reading and analyzing numbers.
• Interpersonal Skills: Strong interpersonal skills in customer service.
• Communication and Leadership: Excellent communication and leadership skills.
• Technical Proficiency: Proficient in computer skills, including Word, Excel, and PowerPoint.

WHAT WE OFFER _________

• A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. BENEFIT COSMETICS as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.