Creative Designer

Responsibilities:

• Creative design delivery:
• Translate creative briefs into impactful, on-brand design work across Binance’s needs—spanning global brand and product campaigns, key visuals, events, merchandise (SWAG), partnerships, social media, customer communications, and digital advertising:
• To follow and interpret creative direction to ensure that they deliver compelling and differentiating 'on brand' creative for daily, weekly, and seasonal campaigns;
• Working closely with the design leads, project managers, and copywriters responsible for the creation and timely delivery of integrated creative campaigns;
• Working closely with the design lead and senior designer to plan and create differentiating and compelling communications, creative design, and content;
• To challenge and innovate with creative design;
• To identify opportunities for continuous improvement within their day-to-day creative processes;
• Support the acquisition and retention teams by delivering compelling and engaging digital creative campaigns to generate brand awareness, website traffic, and improved engagement;
• To take on-board learnings from the brand design lead regarding campaign and event performance and continuously innovate to drive and improve performance;
• Support the creation and delivery of brand and content assets to meet the demands of Binance creative design;
• Review and optimize all creative designs on an ongoing basis;
• Innovate and maintain up-to-date knowledge of competitors, brand, and social media creative and design trends.

• 
  Creative Operations:
• Working with the senior designers and design leads to help define creative processes, ensuring that they are efficient and integrated;
• Working closely with the wider creative team and social media, events, SWAG, BUs, product and brand marketing partners, ensuring a consistent and optimized omni-channel approach to all activity.

• 
  Team and Relationship Management:
• To self-motivate and manage daily tasks to ensure work is delivered on time and to the agreed standards;
• To help create a positive, supportive, and innovative culture within the global creative team;
• Work alongside third-party suppliers and freelance resources to achieve results;
• Maintain and develop strong relationships with the Binance Global Marketing team and business functions to help facilitate the Binance brand vision;
• Constantly challenge, question, and innovate to develop the team’s creative design, digital, and social media knowledge and skills.

Requirements:

• Design professional with qualifications in graphic, brand, and digital design;
• Minimum 4 years of experience as a designer within a creative team, either in-house at a global brand or on the agency side. Experience in the events industry, AI or fashion is a plus;
• Experience working within a design team for a high-volume, fast-paced online business (lifestyle, sports, events, fashion, or crypto ideal), delivering high-quality creative assets;
• Puts the brand and customer at the heart of the design development process;
• Ability to create and deliver to tight deadlines to ensure the timely delivery of daily, seasonal, and project works;
• Experience of having worked within a team with best practices;
• Experience of the end-to-end design process from concept, design development, production, and build;
• Must be fluent with Adobe Creative Suite applications and Figma;
• Creative thinker and idea generator with a strong creative eye;
• Great team player with strong interpersonal skills and emotional intelligence;
• Some experience working with third-party agencies to deliver results;
• A positive, creative, and influential personality;
• Experience working with task management tools such as: Microsoft Word, Excel, Asana, Google Docs etc.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)